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Game guns for the townships with its ‘Get More Out of iGroza’ adverts

20 August 2019 7:41 PM
Tags:
The Money Show
Bruce Whitfield
Advertising
Andy Rice
Game
ad
advert
branding
Get More Out of iGroza
iGroza
Cognitive Agency

Branding and advertising expert Andy Rice praises the new Game advertising campaign and Cognitive Agency, the brains behind it.

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week Rice critiqued Game’s massive new “Get More Out of iGroza” advertising campaign by the small(ish) Cognitive Agency.

Its brief was to strengthen the brand in townships.

Rice gave it a “hero” rating, calling it “great work by the small, entrepreneurial agency”.

Watch the advert below and scroll down for Rice’s analysis.

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:


20 August 2019 7:41 PM
Tags:
The Money Show
Bruce Whitfield
Advertising
Andy Rice
Game
ad
advert
branding
Get More Out of iGroza
iGroza
Cognitive Agency

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