Blueberry production – and employment - skyrockets to all-time high

Blueberries (pixabay.com, 2019)

The jobs story is the biggest story about blueberries…

Sean Tager, Vice-Chairperson - SA Berry Producers Association

Blueberry production in South Africa is set to reach 17 000 tons this year – an all-time high.

South Africa produced 11 300 tons in 2018.

About 70% of the blueberries produced in the country are exported.

The Money Show’s Bruce Whitfield interviewed Sean Tager, Vice-Chairperson at SA Berry Producers Association (SABPA).

SABPA is lobbying Minister of Agriculture Thoko Didiza to help it gain access to the Chinese market.

Blueberry business is booming

  • Between 2013 and 2018 the value of blueberry exports grew from R133 million to R1.058 billion.

  • Between 2014 and 2019 the number of people employed in the blueberry industry rose from 1000 to 8000.

  • SABPA forecasts production to reach 50 000 tonnes by 2023.

  • SABPA estimates the industry will employ 14 000 people by 2023 (rising to 26 000 if the industry gains access to the Chinese market).

Listen to the interview in the audio below (and scroll down for more quotes from it).

There’s a massive surge [in demand] locally and internationally… There is a massive amount of growth, disproportionate to other fruit types…

Sean Tager, Vice-Chairperson - SA Berry Producers Association

There are about 90 growers in South Africa… in all the provinces… About 65% are grown in the Western Cape…

Sean Tager, Vice-Chairperson - SA Berry Producers Association

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Old Mutual ups the ante in its bitter battle with Peter Moyo

Old Mutual ups the ante in its bitter battle with Peter Moyo

Bruce Whitfield interviews Peter de Beyer (Old Mutual Non-Executive Director) and Karl Gevers (Benguela Global Fund Managers).

Standard Bank says comedy of errors with bond applicant 'a once off'

Standard Bank says comedy of errors with bond applicant 'a once off'

Only when consumer journalist Wendy Knowler chased Standard Bank did they admit wrongdoing that cost a client R41 000.

'Nobody can now claim to be exonerated by the Seriti commission'

'Nobody can now claim to be exonerated by the Seriti commission'

Bruce Whitfield interviews David Lewis (Corruption Watch) and arms deal activist Terry Crawford-Browne.

SA’s richest woman opens up about being a refugee and becoming a billionaire

SA’s richest woman opens up about being a refugee and becoming a billionaire

Magda Wierzycka – Sygnia’s renegade CEO – on her attitude toward money (hopes and fears, successes and failures, etc.).

Gift of the Givers' Dr Imtiaz Sooliman – angel amongst men – talks about money

Gift of the Givers' Dr Imtiaz Sooliman – angel amongst men – talks about money

"I have no desire for clothes. I have no desire for holidays. I have no desire for outings. All I see is the suffering of people…"

Meet the founder of Capitec Bank, named ‘Best Bank on Earth and Cheapest in SA’

Meet the founder of Capitec Bank, named ‘Best Bank on Earth and Cheapest in SA’

Michiel le Roux speaks about the fascinating story behind the little bank that has the Big 4 shaking in their boots.

Popular articles
'Duke and Duchess of Sussex visit highlights goodness of South Africa'

'Duke and Duchess of Sussex visit highlights goodness of South Africa'

Professor Pitika Ntuli weighs in on Prince Harry and Meghan Markle's tour of the country.

Audi Q8 'marries elegance and practicality', but it comes at a price

Audi Q8 'marries elegance and practicality', but it comes at a price

'Large and in-charge' - Motoring journalist Naresh Maharaj rates Audi's new luxury SUV offering.

4 things you should never say if you want to get rich

4 things you should never say if you want to get rich

Don’t ever say or, worse, believe any of these wealth-destroying platitudes, implores personal finance expert Warren Ingram.

Fraudsters are getting professional, scamming consumers with ingenious methods

Fraudsters are getting professional, scamming consumers with ingenious methods

“It makes all of us a target to fraudsters,” warns Manie van Schalkwyk of the South African Fraud Prevention Service.

'We have evidence that the EFF and Julius Malema took bribes for tenders'

'We have evidence that the EFF and Julius Malema took bribes for tenders'

Arabile Gumede interviews Stefaans Brummer, a journalist at the amaBhungane Centre for Investigative Journalism.

46 women rescued in Joburg sex trafficking raid

46 women rescued in Joburg sex trafficking raid

An expert on human trafficking explains how the syndicate operates and how women are lured into dens.