what3words is a location technology company with a smartphone app that enables you to talk about any three-by-three square metre block on the planet – from the Arctic to Antarctica – using three unique words.
It recently launched in South Africa.
Imagine you’re hurt, but you don’t know any road names or landmarks or the GPS coordinates.
The ambulance only needs the three words the app generates, and it’ll find you.
Listen to Duff explain the concept in the audio below.
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