Ad Feature, But does it work?

Canadian drinks Red Bull without getting wings. Sues Red Bull – and wins!

Red Bull says it gives you wings.

It doesn’t, so Canadian Michael Attar sued the company for making false declarations – and won.

Red Bull must now pay almost R10 million in a settlement.

Canadians who can prove they bought Red Bull between 1 January 2007 and 23 July 2019 will each get about R115 ($10 CAD).

The Money Show’s Bruce Whitfield interviewed branding and advertising expert Andy Rice about this epic sense of humour failure.

For more detail, listen to the interview in the audio below.

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