Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.
This week Rice critiqued Pick n Pay’s weak attempt at Nando’s-style humour.
Pick n Pay dug themselves a hole, then jumped into it… They went in rather bluntly… Social media lit up!
— Andy Rice, branding and advertising expert
Nando’s was very restrained – it’s all the more powerful because of that… Nando’s is more in charge of cultural communication than Pick n Pay.
— Andy Rice, branding and advertising expert
Watch the ad below:
It's not just Chicken, it's iNkukhu 🔥 Our all-new summer range is perfect for the braai. Get your summer sorted here > https://t.co/RmeRsY7eIF #PnpSummerSorted pic.twitter.com/uOR8Ndas2Y
— Pick n Pay (@PicknPay) September 3, 2019
Nando's response to Pick n Pay 'iNkukhu' advert had social media in stitches:
Yuh, kwaze kwa'awks. https://t.co/Mw2HoHzKGr
— NandosSA (@NandosSA) September 9, 2019
For more detail, listen to Rice’s analysis in the audio below.
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