This week Rice critiqued Pick n Pay’s weak attempt at Nando’s-style humour.
Pick n Pay dug themselves a hole, then jumped into it… They went in rather bluntly… Social media lit up!— Andy Rice, branding and advertising expert
Nando’s was very restrained – it’s all the more powerful because of that… Nando’s is more in charge of cultural communication than Pick n Pay.— Andy Rice, branding and advertising expert
Watch the ad below:
Nando's response to Pick n Pay 'iNkukhu' advert had social media in stitches:
Yuh, kwaze kwa'awks. https://t.co/Mw2HoHzKGr— NandosSA (@NandosSA) September 9, 2019
For more detail, listen to Rice’s analysis in the audio below.
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