[LISTEN] How Gautrain got it wrong with 'get 11 days of your life back' claim
The Gautrain may no longer run adverts that claim road-using commuters between Pretoria and Johannesburg can win back 11 days a year by switching to its train service.
The service recently aired radio spots inviting listeners to imagine what it would be like to lose 11 days of their lives every year.
The voiceover said “That’s eleven days less that you get to spend with your family, your loved ones, your dog,"
The Advertising Regulatory Board last week on Friday published a ruling that found the advertising campaign to be misleading both in the numbers it uses and its logic.
Advertising Regulatory Board CEO Gail Schimmel explains.
You don't save all the time, you save some of the time cause you still have to get to the Gautrain station and you still have to take the Gautrain, so of those 11 days arguably, even if they were true, not all 11 are saved.Gail Schimmel, CEO - Advertising Regulatory Board
The next problem is they communicated that you can now spend time with your loved ones... you do not magically get 11 days added onto your year because you caught the Gautrain, what you actually get is a little bit of time everyday....it is not going to be 11 days and time you can do something completely new with.Gail Schimmel, CEO - Advertising Regulatory Board
Click on the link below to hear the full conversation...