Ad Feature, But does it work?

Burger King rebrands as Bacon King (but drops 'ham' from the word 'hamburger')

Burger King – fierce McDonald's competitor – is launching a bacon burger and rebranding its stores as “Bacon King” for the promotion period.

They seem to have succumbed to consumer pressure… a good slice of bacon does a lot of things for a burger, mostly good!

Andy Rice, branding and advertising expert

Despite adding bacon to the menu, the chain is removing “ham” from the word “hamburger” on all its menus.

It is just to be super-sensitive to perceptions…

Juan Klopper, COO - Burger King South Africa

The Money Show’s Bruce Whitfield asked branding and advertising expert Andy Rice for comment.

Listen to the interview in the audio below.

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Ethiopia – Africa’s fastest growing economy - is privatising state-owned firms

Ethiopia – Africa’s fastest growing economy - is privatising state-owned firms

It’s a country that is focussed, to say the least, says Dr Martyn Davies, MD of Emerging Markets & Africa at Deloitte.

Julius Malema (and the EFF) spent poor people’s stolen money - Pauli van Wyk

Julius Malema (and the EFF) spent poor people’s stolen money - Pauli van Wyk

They broke the law and spent money stolen from poor South Africans, investigations by Scorpio journalist Pauli van Wyk shows.

'The baby is lying there, and she just starts hitting him, seven times!'

'The baby is lying there, and she just starts hitting him, seven times!'

Police expect to make arrests after a video surfaced of teachers assaulting a baby and small children at a Randfontein creche.

What is better - money in the bank or investing in shares?

What is better - money in the bank or investing in shares?

Personal finance expert Warren Ingram offers a definitive answer with an explanation ordinary people can understand.

Small business owner, nobody will save you!

Small business owner, nobody will save you!

There are no shortcuts. Beware of "White Knights and Silver Bullets", warns Aurik Business Accelerator founder Pavlo Phitidis.

10 unexpected things that most truly rich people have in common

10 unexpected things that most truly rich people have in common

Personal finance expert Warren Ingram on the money values that those "worth" R40 million or more almost invariably have in common.

Popular articles
New HIV drug with fewer side effects introduced by Health Department

New HIV drug with fewer side effects introduced by Health Department

Bhekisisa Centre for Health Journalism deputy editor Laura Lopez Gonzalez explains the benefits of the new pill.

[WATCH] 'I didn't poop, I peed,' kid excited that he went potty successfully

[WATCH] 'I didn't poop, I peed,' kid excited that he went potty successfully

Khabazela shares tweets and Facebook posts that have gone viral.

Africa gets a common currency – the 'eco' – to be used by 385 million people

Africa gets a common currency – the 'eco' – to be used by 385 million people

How realistic is the 'eco'? The Money Show’s Bruce Whitfield interviews Ronak Gopaldas, Africa Analyst at Signal Risk.

Gift of the Givers' Dr Imtiaz Sooliman – angel amongst men – talks about money

Gift of the Givers' Dr Imtiaz Sooliman – angel amongst men – talks about money

"I have no desire for clothes. I have no desire for holidays. I have no desire for outings. All I see is the suffering of people…"

SIU report: Corrupt and fraudulent dealings worth R1.2 billion in Gauteng health

SIU report: Corrupt and fraudulent dealings worth R1.2 billion in Gauteng health

The report reveals that former Gauteng Health MEC Brian Hlongwa and 11 others are involved in the irregular expenditure.