He's the unlikely Afrikaans rapper whose latest hit Dames has become one of the most played tracks on music streaming website Spotify since its release in May.
But while many are happy to sing along to Port Elizabeth-born Biggie's smash hit, others have taken issue with some of the lyrics, particularly given the current discourse on gender-based violence in South Africa.
Journalist Melanie Verwoerd takes Biggie to task in her latest column, here's why:
For three minutes and 45 seconds, larger-than-life Biggie takes on the persona of "Adrianus", who meets a young woman at a club and invites her home, only for her to discover he still lives with his mom.
But then things take a rather more sinister turn as "Adrianus" tells his date to walk home and throws her and her shoes out the door.
I have a good sense of humour, I'm not a prude...but the point is this is not in good taste.— Melanie Verwoerd, Columnist - News24
It is explicitly objectifying women, it is sexual from the start.— Melanie Verwoerd, Columnist - News24
It also justifies men having their way with women or throwing them out the door when they object to sex, whilst triumphantly declaring 'the neighbours will know when I am done with you'.— Melanie Verwoerd, Columnist - News24
I really struggle to understand why more than a million people have downloaded this video and think it's the coolest thing on earth.— Melanie Verwoerd, Columnist - News24
The official video for the track has already garnered more than 3-million views on YouTube.
Listen to the full interview below - share your thoughts on the track on our Facebook page.
This article first appeared on CapeTalk : Afrikaans rap hit 'Dames' objectifies women as sex objects - Melanie Verwoerd