This week, Rice critiqued a full-page Old Mutual advertisement in Business Day.
The average CEO works 62.5 hours per week. Are those hours being well spent?— Old Mutual advert in Business Day
Old Mutual, for those few who don’t know, has three times denied its former CEO Peter Moyo (he would take issue with the word ‘former’) access to work.
Rice gave the advert a “zero” for glaringly obvious reasons.
Hahahahahahaha! They have a CEO who is bringing down that average! … it’s delicious!— Bruce Whitfield, The Money Show
I’m astonished… it does seem deeply ironic that one part of the company could be fighting public battles over whether they have the right CEO while another division runs an ad around the fact that this is the time CEOs put in when they’re allowed past security.— Andy Rice, branding and advertising expert
For more detail, listen to the interview in the audio below.
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