We need to make sure SABC succeeds - Media Monitoring Africa on R3.2bn bailout

Research and lobby group Media Monitoring Africa believes the R3.2bn bailout for the SABC is justified.

Media Monitoring Africa director William Bird says the public broadcaster has begun to show some progress over the past year.

RELATED: SABC bailout a reward for incompetence and corruption - Sikonathi Mantshantsha

SABC has for the past year been running a far tighter ship, they've been able to go after people and have launched a number of investigations.

William Bird, Director - Media Monitoring Africa

The losses that they've incurred are significantly less than the previous year.

William Bird, Director - Media Monitoring Africa

There are clear indicators that the SABC actually is doing things differently, this is an important step from government and one that I think we should warmly welcome.

William Bird, Director - Media Monitoring Africa

RELATED: 'The R3.2bn SABC bailout is more focused on the broadcaster's debts'

He argues that the SABC is fundamentally important to South Africa's overall media sector.

Bird explains that the bailout needs to be followed by dramatic shifts at the public broadcaster to achieve a successful turnaround.

We need to make sure that SABC succeeds and, to begin with, we need to make sure that it's financially stable.

William Bird, Director of Media Monitoring Africa

Listen to the discussion on Afternoon Drive with John Maytham:


This article first appeared on CapeTalk : We need to make sure SABC succeeds - Media Monitoring Africa on R3.2bn bailout


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