The more people like an ad, the more they retain the message and the more they’re likely to act on it when the opportunity arises.— Andy Rice, branding and advertising expert
“Kantar's Best Liked Ads” is the most definitive survey of the popularity of South African television advertisements.
According to Kantar, these were the 10 most-liked TV adverts in the second quarter of 2019:
Sasol (This isn't just any fuel. #ThisIsGlugGlug)
Nike (Dream Crazier)
Cadbury Dairy Milk Chocolate (Mom's birthday)
Rajah (Follow your nose)
OMO (...believes through dirt we are better people)
Samsung (Galaxy S10. Wireless PowerShare)
- Samsung (The next generation Galaxy A. Built for the era of live)
The original Sasol “Glug Glug” ad from 1991 remains South Africa’s most-liked television advert of all time.
To pump up the nostalgia, watch the ad below:
Listen to the interview in the audio below.
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