A family-friendly culture can ensure employee loyalty, study shows

Research at the University of Stellenbosch Business School (USB) conducted ahead of the introduction of a legislated 10 days’ parental* leave in South Africa this year, has shown that companies can reap the rewards of offering a family-friendly and work-life balanced culture.

The study suggests that family supportive companies are more likely to be employers of choice and ensure employee loyalty.

Azania spoke to USB MBA graduate Bernadine de Winnaar, who conducted the research.

It is essential that organisations develop strategies that will equip managers to understand their contribution to the family-friendly workplace culture because that will ultimately be key for employee engagement and retention in the end.

Bernadine de Winnaar, MBA graduate - University of Stellenbosch Business School

Click on the link below to hear the full interview...


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