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It's VW, but not as you know it - Why did Volkswagen change its logo?

15 October 2019 4:48 PM
Tags:
Volkswagen
brand
VW
logo

John Maytham asks what's behind Volkswagen's new-look logo...

It's arguably one of the most well-recognised logos in motoring, but Volkswagen is changing things up with the introduction of its latest brand identifier.

The German car manufacturer has unveiled its re-designed badge.

It looks like the VW logo from about 30 years ago.

Jonathan Cherry, Director - Cherryflava Media 

Jonathan Cherry of Cherryflava media says the new badge is more "digitally identifiable".

They wanted something flatter, so the new logo is very similar (to the previous logo), but it's a 2D version without all of the fancy embossings.

Jonathan Cherry, Director - Cherryflava Media 

According to Cherry, three-dimensional shapes are not ideal for digital media nor, it seems, for the cars they'll be afixed to.

What they're looking for it an opportunity to apply the logo onto a bonnet which is grill-less.

Jonathan Cherry, Director - Cherryflava Media 

Find out more about VW's brand identity overhaul by clicking below:


This article first appeared on CapeTalk : It's VW, but not as you know it - Why did Volkswagen change its logo?


15 October 2019 4:48 PM
Tags:
Volkswagen
brand
VW
logo

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