Meet Mike Sharman, a man who likes to play naked and see campaigns go viral
Mike Sharman is a co-founder of Retroviral, an award winning digital communications agency that creates online word-of-mouth spread for brands.
JSE-listed Bidvest has just bought a majority stake in Retroviral. Mike Sharman will continue to lead the company.
Digital communications agency Retroviral’s co-founder Mike Sharman was named one of the Mail & Guardian’s top 200 young South Africans in 2013.
Mike Sharman’s Retroviral was Nando’s digital agency from 2010 to 2013.
Mike Sharman’s Retroviral was the seeding agency behind the Douwe Egberts yawn-activated coffee vending machine.
Mike Sharman subscribes to the philosophy: “Life is short. Play naked!”
Scroll down to watch or listen to the interview.
A tweet is a digital street pole ad.Mike Sharman
We work with bloggers and online influencers.Mike Sharman
Branded content comes across as less of an ad. We did this for Kreepy Krauly.Mike Sharman
There’s a lot of noise online, but how many of the billboards you drive by do you remember?Mike Sharman
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