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The Aubrey Masango Show
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The Aubrey Masango Show
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Meet Mike Sharman, a man who likes to play naked and see campaigns go viral

8 July 2015 3:37 PM
We profile the co-founder of heralded digital communications agency Retroviral, a firm recently bought by JSE-listed Bidvest.

Mike Sharman is a co-founder of Retroviral, an award winning digital communications agency that creates online word-of-mouth spread for brands.

JSE-listed Bidvest has just bought a majority stake in Retroviral. Mike Sharman will continue to lead the company.

Digital communications agency Retroviral’s co-founder Mike Sharman was named one of the Mail & Guardian’s top 200 young South Africans in 2013.

Mike Sharman’s Retroviral was Nando’s digital agency from 2010 to 2013.

Mike Sharman’s Retroviral was the seeding agency behind the Douwe Egberts yawn-activated coffee vending machine.

Mike Sharman subscribes to the philosophy: “Life is short. Play naked!”

Scroll down to watch or listen to the interview.

A tweet is a digital street pole ad.

Mike Sharman

We work with bloggers and online influencers.

Mike Sharman

Branded content comes across as less of an ad. We did this for Kreepy Krauly.

Mike Sharman

There’s a lot of noise online, but how many of the billboards you drive by do you remember?

Mike Sharman

8 July 2015 3:37 PM

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