Ad Feature, But does it work?

Yves Saint Laurent starts selling designer condoms for R95 a pop

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued Yves Saint Laurent’s new condom range, going for £5 (R95) a pop on its website.

Rice gave it a “zero”.

Some things in life just don’t need a “designer” counterpart – condoms being a case in point.

Sex does sell, said Rice.

However, YSL is taking it a tad too far by placing its brand directly at the moment when people are getting intimate.

For more detail, listen to the interview in the audio below (the bit about the YSL condoms start at 9:33).

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
We bought 2 corrupt businesses back in 2012 - Stephen van Coller (CEO at EOH)

We bought 2 corrupt businesses back in 2012 - Stephen van Coller (CEO at EOH)

If EOH didn’t make those mistakes, the company would have no debt today, laments its CEO, Stephen van Coller.

[WARNING] Eskom will implement stage-2 load shedding today

[WARNING] Eskom will implement stage-2 load shedding today

Eskom is warning South Africa that it’s experiencing a severe shortage of capacity.

Why Mergence Investment Managers is buying Standard Bank and Mr Price

Why Mergence Investment Managers is buying Standard Bank and Mr Price

The Money Show’s Bruce Whitfield asks investment analyst Nolwandle Mthombeni to share her stock picks of the week.

Clicks and Dis-Chem join Wellness Warehouse in stocking CBD oil (dagga oil)

Outlawed and stigmatised for 90 years; dagga-products are making their way into pharmacies across the country.

5 retirement saving tips for those who left it late

5 retirement saving tips for those who left it late

It’s better to start late than never! The Money Show’s Bruce Whitfield interviews Jeanette Marais.

Enjoy life and save for the future by splitting income using the '50/15/5 rule'

Enjoy life and save for the future by splitting income using the '50/15/5 rule'

You only live once — personal finance guru Warren Ingram on divvying up your income if you're not the budgeting type.

Popular articles
Who are better drivers between women and men?

Who are better drivers between women and men?

Callers on the Eusebius McKaiser Show open line debate who fares better behind the wheel.

[VIDEO] Risky Tik Tok skull-breaker game is causing ruckus on social media

[VIDEO] Risky Tik Tok skull-breaker game is causing ruckus on social media

Khabazela shares some of the videos that went viral on Twitter and Facebook.

[WATCH] SA teacher in Korea showing pupils how to gumboot dance goes viral

[WATCH] SA teacher in Korea showing pupils how to gumboot dance goes viral

Khabazela shares some of the videos that went viral on Twitter and Facebook.

[WATCH] 'You are having another baby, when did you guys have sex?'

[WATCH] 'You are having another baby, when did you guys have sex?'

Khabazela shares some of the videos that went viral on Twitter and Facebook.

 Sassa is a good contract for Post Office - Acting CEO

Sassa is a good contract for Post Office - Acting CEO

Ivumile Nongogo refutes reports that social grant distribution by the SOE is a burden to the company.

'Problems at Eskom boil down to loss of technical and engineering skills'

'Problems at Eskom boil down to loss of technical and engineering skills'

Primaresearch director Shamil Ismail reflects on what is going on at the power utility and why load shedding is here to stay.

Jack Parow talks money, honey

Jack Parow talks money, honey

Jack Parow tells The Money Show how he runs his finances cooler than you.

'Life is short, have an affair' - this company makes millions out of skelmpies

'Life is short, have an affair' - this company makes millions out of skelmpies

Ashley Madison has 60 million members globally and has turned infidelity - cheating on a partner - into big business.

 Top 3 stocks of the week: African Rainbow Capital, Sasol and Reckitt Benckiser

Top 3 stocks of the week: African Rainbow Capital, Sasol and Reckitt Benckiser

FNB's Chantal Marx on her stock picks of the week and why.

 Anglo Platinum's CEO steps down - why?

Anglo Platinum's CEO steps down - why?

Chris Griffith is stepping down as Anglo Platinum's CEO.