Flux Trends trend and design consultant Dion Chang recently penned an opinion piece on the issue of gender stereotyping and its potential to create a dangerous ripple effect in South Africa because of its patriarchal culture.
Azania Mosaka spoke to Chang to delve deeper into the importance of gender fluidity and gender neutrality, as well as how brands are getting it wrong in some of their messaging.
I went to a rather interesting diversity and inclusivity conference in America in June. We are kind of fixated on gender and race which is understandable with our history.... in South Africa. We still put in the workplace issues of identity and diversity as an HR issue. There it's a completely different thing, you had people from the department of belonging.— Dion Chang, Trend and design consultant - Flux Trends
In a South African context, traditionally, culturally, there are very defined roles of what women don't and don't do...it is deeply embedded in our culture so it is going to be difficult to shift but we have seen what the results are of not doing it.— Dion Chang, Trend and design consultant - Flux Trends
Click on the link below to hear the full conversation...