This year, the first South African Loyalty Awards were launched by Truth, South Africa’s leading loyalty and customer relationship management consultancy, based in Cape Town, with Clicks winning under the best loyalty programme of the year in retail.
Consumer journalist Wendy Knowler was one of 10 judges.
She says Clicks won ultimately because it is consumer-centric, there is a very low barrier to entry, it gives rich rewards and their programme is very clearly communicated to customers.
The representation is very high, 77% of Clicks customers are active club card members.— Wendy Knowler, Consumer journalist
In the category of financial services, FNB's eBucks won. Knowler explains why.
The judges felt there is a real richness to the programme. It is very easy to use, it has got real value for its customers and our overall feeling was that it is really truly one of the best loyalty and rewards programmes in the market in South Africa right now.— Wendy Knowler, Consumer journalist
Click on the link below to hear the full conversation...