Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.
This week, Rice critiqued McDonald’s for its new billboards punting McFlurry.
He gave it a “zero”.
Unleash your inner foodie with the Smarties McFlurry…
— McDonald's (being serious, we assume)
What does the word “foodie” mean to you?
I think of Franschhoek and expensive menus. Tiny portions and leaving the restaurant feeling hungry.
— Bruce Whitfield, The Money Show
What you certainly don’t think about when you hear the word is McDonald's, especially not its McFlurry, said Rice.
Listen to Rice’s critique in the audio clip below.
Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:
Read More
Weather predictions don’t bode well for summer crops, warns Wandile Sihlobo, an economist at Agricultural Business Chamber.
The devoted couple proudly showed off the William Webb Ellis trophy to a crowd of about 10 000 doting Springbok supporters.
“I was teaching MBA yesterday, talking about the game – we went into it in some depth,” says Prof Nick Binedell of Gibs.
Kruger International Asset & Wealth Management Director Mia Kruger shares her stock picks of the week on The Money Show.
“As soon as the images of Faf with Prince Harry went around, things just got crazy!” says Bean Bag The Brand owner Kurt Schmelzer.
Bruce Whitfield interviews the legendary Springbok about his attitude toward money (hopes and fears, successes and failures, etc.)
Popular articles
![[WATCH] Woman sharing her most embarrassing moment at parking lot goes viral](https://cdn.primedia.co.za/primedia-broadcasting/image/upload/fl_progressive,q_80/c_fill,g_faces,h_148,w_233/eitnm0zrd1wezxmkm4ev.jpg)
Khabazela shares tweets and Facebook posts that have gone viral.
Can you afford to leave South Africa? Certified Financial Planner (CFP) Barry O'Mahony on what to consider before deciding.
![[WATCH] Traffic cop caught on video asking for 'bribe' goes viral](https://cdn.primedia.co.za/primedia-broadcasting/image/upload/fl_progressive,q_80/c_fill,g_faces,h_148,w_233/fnjrew6wtxxrvtbbzu3u.jpg)
Khabazela shares tweets and Facebook posts that have gone viral.
Some of the endangered wildlife has now been listed as farming stock under key legislation that governs breeding.
The 21-year-old says he wants to inspire other young South Africans to participate in the Winter Olympics one day.
Bruce Whitfield interviews Steinhoff Chair Christo Wiese, the JSE's John Burke and Anchor Capital CIO Sean Ashton.
