Ad Feature, But does it work?

Unleash your inner foodie with McDonald’s… seriously?

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued McDonald’s for its new billboards punting McFlurry.

He gave it a “zero”.

Unleash your inner foodie with the Smarties McFlurry…

McDonald's (being serious, we assume)
McDonald's would say she's a foodie - LOL! (Photo by keli Santos from Pexels)

What does the word “foodie” mean to you?

I think of Franschhoek and expensive menus. Tiny portions and leaving the restaurant feeling hungry.

Bruce Whitfield, The Money Show

What you certainly don’t think about when you hear the word is McDonald's, especially not its McFlurry, said Rice.

Listen to Rice’s critique in the audio clip below.

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Weather data suggests drought, heat and a poor harvest likely across SA

Weather data suggests drought, heat and a poor harvest likely across SA

Weather predictions don’t bode well for summer crops, warns Wandile Sihlobo, an economist at Agricultural Business Chamber.

Incredible scenes as jubilant supporters welcome power couple Siya and Rassie

Incredible scenes as jubilant supporters welcome power couple Siya and Rassie

The devoted couple proudly showed off the William Webb Ellis trophy to a crowd of about 10 000 doting Springbok supporters.

Rassie and Siya provide lessons in leadership to MBA students at Gibs

Rassie and Siya provide lessons in leadership to MBA students at Gibs

“I was teaching MBA yesterday, talking about the game – we went into it in some depth,” says Prof Nick Binedell of Gibs.

Kruger International is buying Standard Bank, Visa and owner of Johnnie Walker

Kruger International is buying Standard Bank, Visa and owner of Johnnie Walker

Kruger International Asset & Wealth Management Director Mia Kruger shares her stock picks of the week on The Money Show.

Worldwide clamour for Faf’s 'SA-flag onderbroekie' sees it sell out in a day

Worldwide clamour for Faf’s 'SA-flag onderbroekie' sees it sell out in a day

“As soon as the images of Faf with Prince Harry went around, things just got crazy!” says Bean Bag The Brand owner Kurt Schmelzer.

Bryan Habana opens up about money, and now having to buy his own clothes

Bryan Habana opens up about money, and now having to buy his own clothes

Bruce Whitfield interviews the legendary Springbok about his attitude toward money (hopes and fears, successes and failures, etc.)

Popular articles
Want to start a small business? Lessons from a successful serial entrepreneur...

Want to start a small business? Lessons from a successful serial entrepreneur...

The Money Show’s Bruce Whitfield interviews Nic Haralambous, founder (at the cost of R5000!) of funky sock company Nic Harry.

Considering emigration? Financial planner discusses the affordability of leaving

Considering emigration? Financial planner discusses the affordability of leaving

Can you afford to leave South Africa? Certified Financial Planner (CFP) Barry O'Mahony on what to consider before deciding.

'SAA’s collapse plays nicely into hands of a politically constrained Ramaphosa'

'SAA’s collapse plays nicely into hands of a politically constrained Ramaphosa'

After dithering for fear of spending political capital, SAA is now out of the President’s hands, says Pieter du Toit (News24).

'Clearly those DA councillors that voted with ANC are expecting a reward'

'Clearly those DA councillors that voted with ANC are expecting a reward'

Unisa political analyst professor Lesiba Teffo weighs in on the elections that happened on Wednesday at the Johannesburg council.

There is no Ubuntu in how Khanya Cekeshe has been treated - Thuli Madonsela

There is no Ubuntu in how Khanya Cekeshe has been treated - Thuli Madonsela

Former public protector says the eight-year sentence was too harsh and it shouldn't matter that he was not a Wits student.

‘South Africans are getting poorer and poorer because of politics’

‘South Africans are getting poorer and poorer because of politics’

SAA is a classic example, says Isaah Mhlanga, Chief Economist at Alexander Forbes Investments.

[WATCH] Couple dancing in traffic has social media talking

[WATCH] Couple dancing in traffic has social media talking

Khabazela shares tweets and Facebook posts that have gone viral.

Apparently a cat drives a taxi from Bree to Fourways. Have you seen it?

Apparently a cat drives a taxi from Bree to Fourways. Have you seen it?

Khabazela shares tweets and Facebook posts that have gone viral.

How to make your first R1 million (after that it just becomes so much easier)

How to make your first R1 million (after that it just becomes so much easier)

Rich. Wealthy. Financially free... Call it what you will; the first million is how you get there. Warren Ingram on his book...