Springboks can earn up to R58k for sponsored posts thanks to social media hype

The Springbok team needs to update its rate card.

The official squad can now charge up to 30% more for sponsored posts on its social media pages after winning the Rugby World Cup, according to brand analyst Kirsten Dewar.

RELATED: I can't thank you enough for believing in me - Siya Kolisi to Rassie Erasmus

Dewar runs the advertising agency Platinum Seed and told Business Insider SA that Springbok team charged the following prior to their World Cup victory:

  • Between R30,000 and R35,000 for a tweet
  • Between R25,000 and R30,000 per Instagram post
  • Between R40,000 and R45,000 per Facebook post

Now that the Boks have brought the Webb Ellis trophy home, they can earn up to R45,500 per tweet, R39,000 per Instagram post, and R58,500 per Facebook post.

This is based on the volume of followers on their official pages and the growth in engagement since being crowned RWC champions.

Dewar says the Springbok brand has become more meaningful to South Africans and therefore has increased its value.

When we talk about the Springboks' increased value, it's also because there is a meaning there now.

Kirsten Dewar, Managing director - Platinum Seed

People are more engaged with the brand because it stands for something bigger. Advertising with that brand now means a little bit more.

Kirsten Dewar, Managing director - Platinum Seed

According to Dewar, the national side will have to find a way to maintain the positive sentiment around their brand.

Dewar says sponsored posts on social media are part of a growing trend towards influencer marketing.

She explains that advertisers look at brand alignment, followers, reach and engagement as important factors to consider when choosing the right influential people to partner with.

Just because you've got ten or twenty thousand followers it doesn't mean you should be an influencer.

Kirsten Dewar, Managing director - Platinum Seed

We do a lot of work to quantify the value of influencer marketing. There's also a softer impact.

Kirsten Dewar, Managing director - Platinum Seed

Follow the Springboks on Instagram here, Facebook here and Twitter here to see what new brand partnerships they have in store.

Listen to her digital insights on Afternoon Drive on John Maytham:

Image: Springboks on Instagram.


This article first appeared on CapeTalk : Springboks can earn up to R58k for sponsored posts thanks to social media hype


Recommended

by NEWSROOM AI
Read More
Springboks: We're humbled, thank you SA!

Springboks: We're humbled, thank you SA!

We can't tell if the Springboks are more excited to be home or if South Africans are happier seeing the Rugby World Cup champions return from Japan.

South Africans gave us reasons to win - says Kolisi

South Africans gave us reasons to win - says Kolisi

Springboks captain Siya Kolisi said coach Rassie Erasmus motivated them throughout the tournament and the support from South Africans fuelled their drive.

First group of Springboks arrive home

First group of Springboks arrive home

Eyewitness News reporter Tholakele Mnganga shares details on the welcome taking place at OR Tambo International Airport.

Gautrain offers supporters free rides to Springboks welcoming

Gautrain offers supporters free rides to Springboks welcoming

Gautrain spokesperson Barbara Jensen says commuters should wear their rugby regalia to get a ride.

'Siya Kolisi's immunity to pressure filtered down to the team'

'Siya Kolisi's immunity to pressure filtered down to the team'

Daily Maverick senior Sports journalist Craig Ray says the Rugby World Cup win is only the beginning for the Springbok team.

Popular articles
Can’t find your phone? Drop everything – thieves can get into your banking app!

Can’t find your phone? Drop everything – thieves can get into your banking app!

Did someone steal your phone? Contact your bank without hesitation warns consumer journalist Wendy Knowler.

'Unions are making a mistake. SAA is dying. It’s not Eskom – we don’t need it'

'Unions are making a mistake. SAA is dying. It’s not Eskom – we don’t need it'

SAA is on its knees, cap in hand, asking taxpayers for R2 billion this month. Unions must be careful, warns Guy Leitch (SA Flyer).

[WATCH] Jozi motorist avoids hailstorm with inventive way to cover car

[WATCH] Jozi motorist avoids hailstorm with inventive way to cover car

Khabazela shares tweets and Facebook posts that have gone viral.

White pupils at posh Kingswood College refer to black scholars as 'snoobab'

White pupils at posh Kingswood College refer to black scholars as 'snoobab'

"This problem is bigger than just a Kingswood problem. The relevant processes will unfold," says College Head Colleen Vassiliou.

Investors need to understand redress and sensitivities, says Eusebius

Investors need to understand redress and sensitivities, says Eusebius

Eusebius engages callers on the Richard Branson tweet that has been widely criticised for lacking diversity.

[WATCH] Pre-school class erupts as boy returns from RWC, goes viral

[WATCH] Pre-school class erupts as boy returns from RWC, goes viral

Khabazela shares tweets and Facebook posts that have gone viral.

We’ll shut you down! – unions to SAA ('overstaffed by any measure globally’)

We’ll shut you down! – unions to SAA ('overstaffed by any measure globally’)

The money-pit airline is fighting for its life. Bruce Whitfield interviews Theto Mahlakoana, a senior political reporter at EWN.

[WATCH] Gay teen fights back against school bully as teachers do nothing

[WATCH] Gay teen fights back against school bully as teachers do nothing

Khabazela shares tweets and Facebook posts that have gone viral.

'I don’t need millions. All I want on my tombstone is... Best Dad Ever'

'I don’t need millions. All I want on my tombstone is... Best Dad Ever'

The Money Show’s Bruce Whitfield interviews Pilgrim about his attitude to money (hopes and fears, successes and failures, etc.).