Investors need to understand redress and sensitivities, says Eusebius

Virgin Group boss Richard Branson continues to receive criticism for a picture he tweeted to mark the launch of the new Branson Centre of Entrepreneurship.

Eusebius says investors need to study the country they will be investing in and understand the social dynamics thereof.

My message to an international investor isn't only please make sure you are not found in the wrong picture when a photographer is nearby. My message to an investor is actually deeper than that. Get the context of the country in which you are investing to get its fault lines, understand who its population is, understand issues like redress and understand sensitivities.

Eusebius McKaiser, Show host

Branson Centre for Entrepreneurship in SA board chairperson Tsholo Khubeka also weighed in on the discussion.

I absolutely understand the context the way that picture came across and I understand the reaction coming out of South Africa.

Tsholo Khubeka, Board chairperson - Branson Centre for Entrepreneurship in SA

Some of the people in the picture were invited guests, beneficiaries. We apologise for the picture as Richard has apologised. We are not insensitive.

Tsholo Khubeka, Board chairperson - Branson Centre for Entrepreneurship in SA

Eusebius engages callers who had different views on the issue.

Riann says it's possible that Branson didn't mean to take the picture.

He was caught at the wrong place at the wrong time and our media is having a field day on it. This is a guy Mandela asked for help and we are now making him a monster.

Riaan, Caller

RELATED: Branson Twitter photo 'a massive misperception, we are diverse'

We should not allow ourselves to be bullied by so-called investors who have no integrity or respect.

Xovudaka, Caller

Is South Africa really in a position to shun help away based on a picture in the media? Aren't we being a little bit insensitive here? I think we should applaud that someone wants to invest and spend his money. Are we really hungry for sensation and something to moan about?

Era, Caller

Listen to the full interview below...


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