Proudly South African “The Duchess” is the world’s first alcohol-free gin and tonic.
Launched in 2016, The Duchess has won numerous awards and successfully broke into the UK, Belgium and the Scandinavian countries.
Researchers from the UCT Graduate School of Business produced a case study looking into its remarkable success.
Entitled “Drink The Duchess: Marketing Challenges and Opportunities Encountered when SMEs Internationalise” – it won first prize at the 25th CEEMAN & Emerald Case Writing Competition.
The Duchess is the creation of Johannes le Roux, a Cape Town-native with a marketing background.
Listen to the interview in the audio below.
Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:
Recommendedby NEWSROOM AI
Did someone steal your phone? Contact your bank without hesitation warns consumer journalist Wendy Knowler.
SAA is on its knees, cap in hand, asking taxpayers for R2 billion this month. Unions must be careful, warns Guy Leitch (SA Flyer).
"This problem is bigger than just a Kingswood problem. The relevant processes will unfold," says College Head Colleen Vassiliou.
There'll be Rolls-Royces, Bentleys, Jaguars, MGs and other great brands. There’s even a Ferrari like Tom Selleck's from the 1980s.
The money-pit airline is fighting for its life. Bruce Whitfield interviews Theto Mahlakoana, a senior political reporter at EWN.
Nadir Thokan (Co-Chief Investment Officer at 27Four) shares his stock picks of the week with Bruce Whitfield on The Money Show.
An elderly woman is believed to have collapsed when she was confirmed dead outside a Pimville Post Office in Johannesburg.
Eyewitness News reporter Kevin Brandt says some recipients turned back on Monday, saying they would try again the next day.
Stellenbosch University professor of agricultural economics professor Johann Kirsten looks at who should benefit from this money.
Joanne Joseph spoke to psychiatrist Dr Claire Lownie about the pro-bono offering.
Eyewitness News reporter Theto Mahlakoane gives details of what the community members saw when the man was killed.
Wits University clinical pharmacologist Dr Mohamed Irhuma says people must spend less time on social media.
Gushwell Brooks speaks to business partner Ben Bierman about how these funds will be administered.
Bemawu has accused the SABC of endangering the lives of employees.
Social development minister says they are also keeping in touch with other provinces where there seems to be challenges.
Bhekisisa Centre for Health Journalism journalist Joan van Dyk says it is an emotional job to be a tracer.