Understanding why brands sponsor a certain event or give it a miss

The KFC couples is preparing for their big day and Mzansi is waiting in anticipation to celebrate with the couple.

Brands such as Coca-Cola, Kulula, Sun City Resort, Siwela Wines, Castle Lite, Audi, Tsogo Sun, Puma, and Huawei among others have pledged gifts to make their wedding day special.

Azania Mosaka speaks to brand specialists to find out what makes brands to sponsor events and not sponsor others.

RELATED: KFC couple to make announcement soon on 'national wedding'

I wasn't surprised because brands spend millions of rands to find this kind of limelight. Some brands were tacky and it was not good for their brands but they had to be there because the big guys were going to ask what are we doing.

Louis Seeco, Founder - Elements

RELATED: KFC couple asks for time as they deliberate on wedding plans

Brands need to stick to who they are and what their personalities are because they are run by human beings. It is a natural thing to fall into the pack mentality.

Bogosi Motshegwa -Brand communications consultant - Thinkerneur

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