CT store was out of line for Independent Media boycott poster - Vida e caffè CEO
Coffee shop franchise Vida e caffè has condemned a poster which appeared at a Newlands store stating that it was an "Independent Media Free Zone”.
A picture of the poster made rounds on social media over the weekend and sparked debate about censorship.
CEO of Vida e caffè, Darren Levy, says the franchisee at the store made a call that had not been approved or sanctioned by the group.
Levy insists that the views expressed through the poster do not represent the values of the popular coffee retail chain.
The CEO explains that franchisees are not permitted to communicate messages to customers that are not endorsed by the brand.
They [franchisees] are not permitted to use our brand or make announcements without our consent.Darren Levy, CEO - Vida e caffè
There are certain regulations that they [franchisees] are governed by in terms of their agreement.Darren Levy, CEO - Vida e caffè
The posters have since been removed from the Cape Town store and the newspapers from the Independent Media stable have been reinstated.
Vida e caffè has at least 300 stores across South African and Levy maintains that customers have the right to choose what they read and consume.
Customers are free to choose. We don't discriminate or promote or support any form of censorship. It's up to the customer to choose.Darren Levy, CEO - Vida e caffè
Listen to the CEO explain the situation:
This article first appeared on CapeTalk : CT store was out of line for Independent Media boycott poster - Vida e caffè CEO
The number of recoveries in South Africa so far is 146,279. The total number of tests conducted to date is 2.232,738.Read More
The couple are in isolation and the minister, who received his results earlier on Tuesday, will continue to work from home.Read More
Reatlile Blessing Tolo has been left wounded after she was viciously attacked by pit bulls.Read More
KwaZulu-Natal secretary Mandla Shabangu says the stigmatisation around the virus may be contributing to the problem.Read More
Spokesperson Wayne Minnaar says four were arrested on Allendale Road just before midnight busy consuming alcohol.Read More
The R153m draw took place on 10 July 2020. Ithuba's Busisiwe Msizi says buying tickets online has become popular.Read More
Forecaster Edward Engelbrecht says Gauteng is not going to experience as intense a weather as the Western Cape.Read More
Mandy Wiener speaks to clinical psychologist Ruth Ancer about some of the anxiety experienced in the face of COVID-19.Read More
Listeners express their frustrations with the service from Eskom on The Clement Manyethela Show.Read More
Justice ministry spokesperson Crispin Phiri explains the motive behind government's decision to enforce the wearing of masks.Read More
It’s game time, Mzansi, says legend-of-legends John Kani. Arabile Gumede interviews advertising expert Andy Rice.Read More
Gold is glittering. Arabile Gumede asks Izak Odendaal (Investment Analyst at Old Mutual Wealth) to tell us more.Read More
What is Robinhood? Why is Tesla booming? Arabile Gumede interviews Paul Theron, potty-mouthed MD of Vestact Asset Management.Read More
SAA is dead! Long live SAA? Arabile Gumede interviews Guy Leitch, Managing Editor at SA Flyer Magazine.Read More
The economy is shedding jobs – but not in agriculture, says Roux Wildenboer, Head of Agriculture at Absa.Read More
Arabile Gumede interviews actress Dineo Moeketsi (Langa) about her attitude to money and beliefs about it.Read More
The Foschini Group is offering to buy 371 JET stores. The Money Show's Bruce Whitfield interviews portfolio manager Evan Walker.Read More
Why "quantitative easing" can’t work in South Africa, according to Nazmeera Moola (Head of SA Investments at Ninety One).Read More
Bruce Whitfield interviews reps from the Restaurant Association Of SA, Business Unity SA and the National Liquor Traders Council.Read More
Concerns have been raised over the impact of booze on trauma admissions since the ban on sales was lifted in June.Read More