New Nandos ad provides a humorous play on SA politics and everyday conversations

The brains behind a new Nando's have shared the inspiration behind their latest ad concept.

The advert has caught the attention of most South Africans.

In the ad, a black adult man, white adult woman, Indian boy, white girl and black girl play a game of #Mzanispoli.

Like monopoly, they collect a series of cards as they roll the dice. The only difference is that the cards reflect many of the everyday politics and conversations that happen in the country.

Watch the ad below:

Nando's South Africa chief marketing officer Doug Place says the aim was to play back many of the conversations that South Africans have and did not aim to offend.

The ad has gone down really well and exactly the way we wanted it to, which is to get many South Africans to smile and laugh.

Doug Place, Chief marketing officer - Nando's South Africa

Unfortunately the misconception that some people have is that we aim to offend... with this ad in particular, there is nothing there that is particularity new to South Africans. We just present it in a creatively funny way, hopefully.

Doug Place, Chief marketing officer - Nando's South Africa

We are aiming for where can people agree, in spite of all the challenges we have and the differences and opinions we have, what can we agree on.

Doug Place, Chief marketing officer - Nando's South Africa

M&C Saatchi Group chief creative officer Neo Mashigo explains the inspiration behind the ad.

We were looking for a way of illustrating everything that is going on in the country and how we feel as citizens. It allows us to have relevant discussions while we are enjoying ourselves as well.

Neo Mashigo, Chief creative officer - M&C Saatchi Group

The challenge has been very refreshing.

Neo Mashigo, Chief creative officer - M&C Saatchi Group

Click on the link below to hear more...


Recommended

by NEWSROOM AI
Read More
Drink alcohol with lower calories this festive season, advises dietitian

Drink alcohol with lower calories this festive season, advises dietitian

Dietitian and author of Eat Ting Mpho Tshukudu recommends gin, wine and brandy if you don't want to gain weight.

Rights group argues for wage equality for domestic, farm and EPWP workers

Rights group argues for wage equality for domestic, farm and EPWP workers

Workers rights organisation One Wage Campaign has lodged a formal legal submission to the National Minimum Wage Commission

'The Jean Maker' Tshepo Mohlala tells story of how R8,000 loan changed his life

'The Jean Maker' Tshepo Mohlala tells story of how R8,000 loan changed his life

The designer shares his experiences in the fashion industry and some of his biggest achievements.

[LISTEN] What to look out for to maintain your tyres

[LISTEN] What to look out for to maintain your tyres

As many motorists prepare to hit the road this festive, tyre maintenance is an important part of keeping your car roadworthy.

Tips on how to avoid wasting food this festive season

Tips on how to avoid wasting food this festive season

Earth Probiotic CEO and co-founder Karen Heron urges people to find out with guests about their dietary requirements.

[LISTEN] Stay offline to hide your data from big firms, expert advises

[LISTEN] Stay offline to hide your data from big firms, expert advises

Dr Helen Robertson from Wits School of Computer Sciences and Applied Mathematics discusses how firms use data for their gain.

Popular articles
Want to start a small business? Lessons from a successful serial entrepreneur...

Want to start a small business? Lessons from a successful serial entrepreneur...

The Money Show’s Bruce Whitfield interviews Nic Haralambous, founder (at the cost of R5000!) of funky sock company Nic Harry.

Considering emigration? Financial planner discusses the affordability of leaving

Considering emigration? Financial planner discusses the affordability of leaving

Can you afford to leave South Africa? Certified Financial Planner (CFP) Barry O'Mahony on what to consider before deciding.

'SAA’s collapse plays nicely into hands of a politically constrained Ramaphosa'

'SAA’s collapse plays nicely into hands of a politically constrained Ramaphosa'

After dithering for fear of spending political capital, SAA is now out of the President’s hands, says Pieter du Toit (News24).

There is no Ubuntu in how Khanya Cekeshe has been treated - Thuli Madonsela

There is no Ubuntu in how Khanya Cekeshe has been treated - Thuli Madonsela

Former public protector says the eight-year sentence was too harsh and it shouldn't matter that he was not a Wits student.

‘South Africans are getting poorer and poorer because of politics’

‘South Africans are getting poorer and poorer because of politics’

SAA is a classic example, says Isaah Mhlanga, Chief Economist at Alexander Forbes Investments.

[WATCH] Grandpa with new iPhone wanting to set pictures for contacts goes viral

[WATCH] Grandpa with new iPhone wanting to set pictures for contacts goes viral

Khabazela shares tweets and Facebook posts that have gone viral.

[WATCH] Couple dancing in traffic has social media talking

[WATCH] Couple dancing in traffic has social media talking

Khabazela shares tweets and Facebook posts that have gone viral.

How to make your first R1 million (after that it just becomes so much easier)

How to make your first R1 million (after that it just becomes so much easier)

Rich. Wealthy. Financially free... Call it what you will; the first million is how you get there. Warren Ingram on his book...

Why is Mauritius rich and Madagascar poor?

Why is Mauritius rich and Madagascar poor?

Comparing Madagascar and Mauritius – a tale of two islands, by the Gordon Institute of Business Science's Dr Lyal White.