The brains behind a new Nando's have shared the inspiration behind their latest ad concept.
The advert has caught the attention of most South Africans.
In the ad, a black adult man, white adult woman, Indian boy, white girl and black girl play a game of #Mzanispoli.
Like monopoly, they collect a series of cards as they roll the dice. The only difference is that the cards reflect many of the everyday politics and conversations that happen in the country.
Watch the ad below:
Nando's South Africa chief marketing officer Doug Place says the aim was to play back many of the conversations that South Africans have and did not aim to offend.
The ad has gone down really well and exactly the way we wanted it to, which is to get many South Africans to smile and laugh.— Doug Place, Chief marketing officer - Nando's South Africa
Unfortunately the misconception that some people have is that we aim to offend... with this ad in particular, there is nothing there that is particularity new to South Africans. We just present it in a creatively funny way, hopefully.— Doug Place, Chief marketing officer - Nando's South Africa
We are aiming for where can people agree, in spite of all the challenges we have and the differences and opinions we have, what can we agree on.— Doug Place, Chief marketing officer - Nando's South Africa
M&C Saatchi Group chief creative officer Neo Mashigo explains the inspiration behind the ad.
We were looking for a way of illustrating everything that is going on in the country and how we feel as citizens. It allows us to have relevant discussions while we are enjoying ourselves as well.— Neo Mashigo, Chief creative officer - M&C Saatchi Group
The challenge has been very refreshing.— Neo Mashigo, Chief creative officer - M&C Saatchi Group
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