The latest poll by Amnesty International is advocating for stronger rules on data protection.
The poll showed that people are changing their online behaviour due to privacy concerns.
Some participants in the survey expressed their concerns about how tech firms collected and used their personal data.
The participants further said they have become more cautious about sharing online personal information such as age, gender and sexual orientation.
Azania Mosaka speaks to Dr Helen Robertson from Wits School of Computer Sciences and Applied Mathematics.
It is a complex case of data ownership and added to that is that isn't like owning a car or a house. It has some content that refers to some individual.— Dr Helen Robertson - School of Computer Science and Applied Mathematics - Wits
The data is usually used for personalised advertising and which insurance to sell to which client, for example.— Dr Helen Robertson - School of Computer Science and Applied Mathematics - Wits
It takes a lot of work to hide your data in a proper way. One of the ways to hide your data is to stay offline.— Dr Helen Robertson - School of Computer Science and Applied Mathematics - Wits
Listen to the full interview below...