The Money Show withBruce Whitfield

Different brands have played an integral role in many people's lives.

What relationship kind of relationship do people have with famous brands such as Coke and Pepsi?

What childhood memories do these brand evoke in people?

RELATED: Understanding why brands sponsor a certain event or give it a miss

Africa Melane on the Eusebius McKaiser Show engages callers as they reflect on how brand loyalty has played an integral role in society.

The is a store by where I live that has started storing the soft drink Seven-Up that I used to love as a child. After tasting this particular soft drink I hadn't tasted in years and I loved it.

— Africa Melane, Presenter

Melane says other brands remind him of how he didn't grow up in a wealthy family.

Janet, a caller, says milk bottles remind her of her childhood.

My twin brother and I used to go with a bucket to the dairy shop to buy nice fresh milk at the shop. That brought a very nice memory to me.

— Janet, Caller

Carol, another caller, says her favourite brand was Lactogen Baby Powder.

To this day, I look at the Lactogen and I've bought it, but it is not the same.

— Carol, Caller

Listen below to the full conversation: