Mindful drinking is more than just a fad.
The market of 'sober curious' and non-drinking adults is steadily increasing.
By 2025 SABMiller owner, AB InBev, expects 20% of its market to be alcohol-free beers.
A mobile bar service called So-Bar is taking advantage of the growing move towards booze-free fun.
Stephen Hickmore, the owner of the pop-up bar, says South Africans are embracing the concept of alcohol-free partying.
So-Bar has been operating for the past two years and Hickmore says booze-free gin and alcohol-free beers are becoming more popular among the sober curious.
He explains that non-drinkers are looking for decent non-alcoholic beverages, instead of water or carbonated drinks.
So-Bar is a concept that I started some years ago, largely based on my decision to stop drinking.— Stephen Hickmore, Owner - So-Bar Mobile Bar Service
We do a full gin bar that doesn't have alcohol in it.— Stephen Hickmore, Owner - So-Bar Mobile Bar Service
I think South Africans are ready. I'm seeing a lot more people moving towards either cutting down their drinking or completely abstaining.— Stephen Hickmore, Owner - So-Bar Mobile Bar Service
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This article first appeared on CapeTalk : Booze-free pop-up bar shaking things up for the sober curious