Life-changing 'O jewa ke eng?' tweet sets sights on underprivileged learners
Sunday marked the first year anniversary of "O jewa ke eng?" (What's bothering you?) tweet, which gained traction across the globe last year following thousands of Twitter users replying to it by sharing their problems.
The Sotho phrase translates to "What's eating you up?"
Tweet founder Keabestwe Jan launched a school uniform drive on Sunday to assist underprivileged learners to access basic necessities.
Keabetswe Jan joined Joanne Joseph on the line during the Afternoon Drive show on Tuesday.
I did not expect it (the response to the tweet) to last as long as it did. It was done with the purest intention of knowing what was bothering people.Keabetswe Jan
When the tweet first started it was actually lighthearted, with people saying bajewa ke dimosquito (disturbed by mosquitos), bothered by financial problems and then it became big. Issues ranged from rape, unemployment, school and education-related issues.Keabetswe Jan
A lot of people complained about unemployment. It was so sad because the people that complained were sitting at home with degrees, including master's degree. Other people found their families via the tweet.Keabetswe Jan
Keabetswe says she was touched to see the responses of South Africans, coming together to help each other. The campaign has moved to other African countries. According to her, the tweet has also touched lives overseas.
O jewa ke eng turns 1 year old on Sunday the 5th of January. In the spirit of helping others, the OJK team saw it fit to challenge the Twitter community to buy a minimum of a pair of school shoes to give to a child going to school from a disadvantaged family.#OJewaTurns1— Keabetswe🌬 (@akreana_) January 4, 2020
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