January is the time of year when most people want to make healthy habits stick but may find it difficult to do so.
Discovery Vitality CEO Dinesh Govender explains how Vitality has incorporated insights such as the nudge theory and created viable products and programmes that help clients change their lives positively.
Govender shares how research also shows that using subtle, positive interventions such as "nudges" that encourage positive behaviour changes, can be successful in changing health and financial outcomes over time.
Incentive is just one tool and we find it to be incredibly powerful but it is everything from recognition - so giving a badge, a medal, an email...— Dinesh Govender, CEO - Discovery Vitality
People often confuse us with rewards programmes, we are not. We are a dynamic wellness programme that is trying to nudge you in the right direction through rewards.— Dinesh Govender, CEO - Discovery Vitality
Click on the link below to hear the full conversation...