Why white is South Africa's preferred car colour

It has been reported that while the colour black remains popular in South Africa, it is not the most popular colour choice for South Africans as white leads the way.

Joanne Joseph spoke to CEO of AutoTrader George Mienie to find out why.

It is hard to say down at grassroots level why people buy white cars but I would imagine that it is the most visible colour and it reflects heat. I think there is also this perception - which is kind of a reality - that white cars hold their value longer.

George Mienie, CEO - AutoTrader

Insurance on white cars is said to be cheaper and it is easier to repair.

George Mienie, CEO - AutoTrader

Click on the link below to hear more...


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