Regulator seeks nod for law that could send non-compliant direct markers to jail

The Information Regulator is asking President Cyril Ramaphosa to declare that the remaining provisions of the Protection of Personal Information Act (PoPI) commence on 1 April 2020.

If this is done, companies who unlawfully share your personal information with third parties could face stiff fines or even jail-time soon.

Joanne Joseph speaks to Cliffe Dekker Hofmeyer director corporate and commercial practice Allan Hannie about the PoPI Act.

RELATED: Simplifying the Protection of Personal Information Act

The act does put in place a lot of restrictions and whether it does come into play it will require everybody to be a little more circumspect, particularly people engaged in direct marketing.

Allan Hannie, Director corporate and commercial practice - Cliffe Dekker Hofmeyer

Direct marketing is essentially any activity directed at any person via any sort of means whether by email or text etc. What PoPI will be restricting is the way you go about it.

Allan Hannie, Director corporate and commercial practice - Cliffe Dekker Hofmeyer

Listen to the full interview below...


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