'Life is short, have an affair' - this company makes millions out of skelmpies

Ashley Madison, or The Ashley Madison Agency, is a Canadian online dating service and social networking service marketed to people who are married or in relationships.

It was founded in 2002 with the slogan "Life is short. Have an affair"

The infidelity economy is a trillion dollar economy.

You look at things like hotels, you look at gifts, Valentine's days, which draw lots of retail money - but what about Mistress Day- the day before Valentine's Day? These are the hidden aspects of infidelity that tell us that there's a lot of money in that space. We want to grab a little more share in that space.

Paul Keable, Chief Strategy Officer - Ashley Madison

About five years ago the company was hacked and the data of millions of users were exposed.

We let our members down... that was the most devastating part. But a lot of things happened during that time that were not really well-known. The key thing that told us that there's more going on here in terms of our longevity and potential was when right before those events occurred we were signing up 33-thousand people a day around the world. But... during the worst of that time we were seeing more than a 100-thousand people join the site every single day. That may have been a few looky-loos and journalists looking for information but we also saw a revenue rise in double digits. That told us we have a pathway back to success.

Paul Keable, Chief Strategy Officer - Ashley Madison
FILE: A man looks at the Ashley Madison dating site on his computer in Washington in 2014. Picture: AFP.

LIsten to the full interview below.

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning.

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
'SA not going to have a recession, but a fundamental depression'

'SA not going to have a recession, but a fundamental depression'

Busa's Martin Kingston, Standard Bank Chief Economist Goolam Ballim and Rand Merchant Bank market strategist John Cairns weigh in.

World-renowned futurist on how the world will change after Covid-19

World-renowned futurist on how the world will change after Covid-19

Faith Popcorn is a US futurist who coined the term 'cocooning' - something we are all ordered to do now.

ANC wants FW de Klerk to retract statement 'that undermines our people'

ANC wants FW de Klerk to retract statement 'that undermines our people'

African National Congress Pule Mabe says as a party they have procedures they use to voice concerns.

[WATCH] Genius boys creating wire car with working radio goes viral

[WATCH] Genius boys creating wire car with working radio goes viral

Khabazela shares some of the videos that went viral on Twitter and Facebook.

#SONA2020:  On Eskom, SAA, land distribution, the NHI and dagga

#SONA2020: On Eskom, SAA, land distribution, the NHI and dagga

''Municipalities can procure their own power from independent power producers''. Highlights of SONA 2020

Formula for calculating how much you need to never have to earn a salary again

Formula for calculating how much you need to never have to earn a salary again

Personal finance expert Warren Ingram on how to determine your “financial freedom number”. There's a simple formula.

Popular articles
#Lockdown: How to assist family members who are addicts, especially alcoholics

#Lockdown: How to assist family members who are addicts, especially alcoholics

Substances disorder specialist Dr Duncan Laurenson shares what you can do if you are in lockdown with an addict.

Academics propose special COVID-19 grant for low-income earners and poor

Academics propose special COVID-19 grant for low-income earners and poor

Wits senior lecturer Lumkile Mondi is one of the academics and he explains exactly what it is they are calling for.

More than 20 cases of misconduct lodged with Ipid, military ombudsman so far

More than 20 cases of misconduct lodged with Ipid, military ombudsman so far

Ipid spokesperson Sontaga Seisa says their services are available and communities should report any form of misconduct.

New screening and testing initiative aimed at fighting COVID-19 underway

New screening and testing initiative aimed at fighting COVID-19 underway

Department of Health deputy director-general Dr Yogan Pillay says fieldworkers have been deployed to townships such as Alexandra.

KZN families rendered homeless despite moratorium on evictions -  Abahlali

KZN families rendered homeless despite moratorium on evictions - Abahlali

The Department of Justice has committed to looking into the matter.

Can we save the 2020 academic year? Minister Angie Motshekga believes we can

Can we save the 2020 academic year? Minister Angie Motshekga believes we can

The basic education minister says her department is working on a plan that will ensure that upcoming holidays are used for learning.

Gauteng Health Department suspends hospital visits

Gauteng Health Department suspends hospital visits

Only emergencies, surgical and medical outpatients as well as pregnant women and those collecting medication will be allowed.

Absa explains COVID-19 debt relief programme

Absa explains COVID-19 debt relief programme

Bank spokesperson Songezo Zibi says customers who have not received the SMS can call the bank directly.

OUTsurance commits R102 million to support COVID-19 efforts

OUTsurance commits R102 million to support COVID-19 efforts

OUTsurance is helping South Africa out in its greatest time of need.

 Backstreet Boys singing 'I want it that way' at different locations goes viral

Backstreet Boys singing 'I want it that way' at different locations goes viral

Khabazela shares some of the videos that went viral on Twitter and Facebook.