CORONAVIRUS: Using behavioural linguistics to spread the word on hand washing
A company that uses behavioural linguistics to develop multilingual posters in order to encourage more hand washing. BreadCrumbs has invited the public to spread the word using their work.
BreadCrumbs founder Leigh Crymble explains what behavioural linguistics is and the science behind creating the posters.
Essentially it's nudging action using communication.Leigh Crymble, Behavioural linguist and founder of BreadCrumbs
We have done a lot of work with the behavioural insights team ... based on the science that went into that and with our framework, we developed these posters.Leigh Crymble, Behavioural linguist and founder of BreadCrumbs
It really is to promote a bit of proactive responsibility.Leigh Crymble, Behavioural linguist and founder of BreadCrumbs
You can visit www.thebreadcrumbs.co.za to access a poster.
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