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CORONAVIRUS: Using behavioural linguistics to spread the word on hand washing

12 March 2020 2:36 PM
Tags:
handwashing
washing hands

Refiloe Mpakanyane speaks to behavioural linguist and BreadCrumbs founder Leigh Crymble.

A company that uses behavioural linguistics to develop multilingual posters in order to encourage more hand washing. BreadCrumbs has invited the public to spread the word using their work.

BreadCrumbs founder Leigh Crymble explains what behavioural linguistics is and the science behind creating the posters.

Essentially it's nudging action using communication.

Leigh Crymble, Behavioural linguist and founder of BreadCrumbs

We have done a lot of work with the behavioural insights team ... based on the science that went into that and with our framework, we developed these posters.

Leigh Crymble, Behavioural linguist and founder of BreadCrumbs

It really is to promote a bit of proactive responsibility.

Leigh Crymble, Behavioural linguist and founder of BreadCrumbs

You can visit www.thebreadcrumbs.co.za to access a poster.

Click on the link below to hear more....




12 March 2020 2:36 PM
Tags:
handwashing
washing hands

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