Starbucks Coffee Company and Taste Holdings today announced a licensed partnership that will see Starbucks stores open across South Africa.
For the first time in Southern Africa, Starbucks will open full-format stores bringing the entire range of its food and beverages, including its ethically-sourced Arabica coffee, to South African consumers.
Scroll down to listen to our interview of Carlo Gonzaga, CEO of Taste Holdings.
We expected the massive public interest we’re getting.— Carlo Gonzaga, Taste Holdings CEO
This is a vote of confidence in South Africa. The coffee market is growing and the timing is right.— Carlo Gonzaga, Taste Holdings CEO
We’re bringing the entire Starbucks experience. It’s not only about the coffee.— Carlo Gonzaga, Taste Holdings CEO
The potential market size is big. We’ll start in Gauteng and then expand to pretty much wherever our customers want us to go. We’re looking at upwards of 100 stores.— Carlo Gonzaga, Taste Holdings CEO
Malls will be a big target for us, but we’ll turn up in some places that won’t be obvious.— Carlo Gonzaga, Taste Holdings CEO