The National Arts Festival from the 25th of June 2020 won’t be cancelled- but it will be different, very different.
No we are not cancelling - but we are going to be doing something completely different. We are going virtual. The festival will be presented with different kinds of art works in the digital domain. Because we recognise that in terms of disaster provisions in place - and a recovery by June is unlikely.— Monica Newton, CEO - National Arts Festival
We thought what kind of business strategy would get us through the next couple of months or year or two as we recover from the coronavirus pandemic. So breaking new ground, that's what we're doing at the National Arts Festival.
Live does not always auto transfer very well into a digital online space - so the reality is that a lot of the work that you traditionally see at the festival, we won't be able to present in a digital space. So we need to re-conceptualise the festival - artists need to re-conceptualise their work. We're looking at live-streamed performances, recorded performance, certainly a lot of work that's happening in the digital world anyway - film, script readings, virtual reality, photo collages, Facebook gatherings. These are the kind of things we are looking to produce for the first ever virtual arts festival 2020.— Monica Newton, CEO - National Arts Festival
Listen to the full interview below.
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