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Mail & Guardian facing financial trouble, pleads for help

3 April 2020 11:28 AM
Tags:
Advertising
Mail and Guardian
SA lockdown
#21dayLockdown
coronavirus covid-19.
Editor Khadija Patel says people can assist by subscribing to the online publication and via direct donations.

Businesses in the country are facing financial distress due to the 21-days lockdown.

The Mail & Guardian has said their advertisers, who contribute about 70% to their revenue, have cancelled their campaigns.

The publication says it is unlikely to be able to pay April salaries.

Speaking to Eusebius McKaiser, Mail & Guardian editor Khadija Patel says they are in a significant amount of trouble.

The trouble did really rush on us, at the beginning of March we were doing well and there was quiet optimism in the organisation and suddenly by mid-March advertisers cancelled campaigns en masse.

Khadija Patel, Editor - Mail & Guardian

We had some idea of trouble looming, we understood that the lockdown would be inevitable at some point, we didn't think it would be this immediately, so it did shock us.

Khadija Patel, Editor - Mail & Guardian

Our biggest cost is the payroll of actually running the newsroom.

Khadija Patel, Editor - Mail & Guardian

Patel says people can assist by subscribing to their online publication and to make direct donations.

Listen to the full interview below...


3 April 2020 11:28 AM
Tags:
Advertising
Mail and Guardian
SA lockdown
#21dayLockdown
coronavirus covid-19.

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