Streaming issues? Report here
Aubrey Masango 702 Gradient Aubrey Masango 702 Gradient
The Aubrey Masango Show
20:00 - 00:00

The Aubrey Masango Show
20:00 - 00:00


How to support outdoor entertainment indoors

8 April 2020 7:15 PM
Digital technology
Theatres across the world have gone dark, but you can still support and watch the arts while at home

Live performances are possibly one of the first industries that were not involved with feeding or sheltering us. From the earliest cave paintings which some speculate were actually sites chosen for musical performances to the TikTok clip you watched today, humans have always sought to entertain. Those with the gift of storytelling transporting those who otherwise would never hear about distant places and grand adventures to balance a life of work and child-rearing.

From the most basic stories told around a campfire to the most elaborate stage productions ever staged (I am watching Aida performed at the Metropolitan Opera House as I write this), the history of the arts is as old as the history of humans.

Covid-19 though has forced many to draw the curtains and extinguish the stage lights, placing thousands in peril on a scale that rivals the epic plots of the best-known operas.

This is a small effort to acknowledge the contribution of the art world and encourage ways to watch and support their work until they can raise the curtain once again.

Before the world knew of Sars-Cov-2, the theatre world faced a challenge of a different sort, online entertainment, TV, radio and the gramophone before that have all threatened to diminish the starring role of live performances. I hope to explain though that each apparent threat actually helped grow the world of entertainment.

A brief history of performance

Until the 1880s and the invention of the gramophone (an early non-electric record player) all performances were live, wether spoken word, singing or instrumental if you wanted to hear you would need to go to an event or do it yourself.

Not only were venue sizes limited, but a performer’s voice also had to rely on the acoustics of the stage and theatre to be heard. The Greeks determined that an amphitheatre shape could allow thousands to hear one person speak.

The gramophone changed that. Now a popular performer could record their show on record and have it performed everywhere, whenever and as often as was needed. An industry that would support hundreds of sought after performers could now create superstars. Fewer successful performers, but those that did succeed were huge. Rather than drive people away from the industry, it attracted even more to take their shot at stardom. It was one of the first winner-take-all economies but would not be the last.

Radio could take recorded performances and distribute them to even more people. Microphones and speakers could allow one person to sound as loud as an entire choir.

Marlene Dietrich was able to make a version of the song Lili Marleen so popular with both her German and English versions that the track was a hit with soldiers across Europe and Africa despite them be locked in a World War, thanks to the song being broadcast to the troops and Dietrich’s performance of it.

Rather than fewer live performances, there were now even larger crowds hoping to attend a live performance of their favourite performers.

What radio did for singing, the movies and TV did for acting. While TV provided an easier alternative to attending live shows, it did not kill it as some feared but attracted even more hopefuls to enter the industry. Many did not make it and there certainly was a lot more competition, but the show went on and the industry grew.

Now with the rise of internet streaming especially on mobile devices, it appears all other forms will be relegated to a diminished status, their heyday over.

But rather than being a death knell, the internet may prove to be a lifeline. Offering the chance to watch great shows at a time when you can’t leave the house and still support the performers until they can return.

Potentially the special performances and access that has been made available now, will become a regular part for how to access and enjoy live performances in the future.

Here are some you can watch now.

5G or not 5G, that is the question. The Globe Theatre is the home of Shakespeare and you can watch their performance of Hamlet at the moment via YouTube.

Also from the UK, the National Theatre will stream Charlotte Bronte’s Jane Eyre until the 16th of April

Over in New York, you can watch Aida as I did in full HD until the 12th from the Metropolitan Opera. There are many more that will be available free until 19 April.

Andrew Lloyd Webber will make a new production available each week for 48 hours, this week it is Jesus Christ Superstar.

Locally the Market Theatre has taken to social media to share well-known pieces from South African productions. Follow #theatrewillriseagain for more details.

VW and the Goliaths have created a streamed show called GoliathsGoLive which airs each day at 2 pm.

Savannah Cider has sponsored a virtual Comedy Bar starting on 9 April.

Music has also had to move online, not that it was not already, but for live shows which are all cancelled many artists have opted to do an impromptu performance and online collaborations.

Billboard has a listing of all the event planned for April

But some have gone further The Grammy Museum is making parts of its catalogue available while the museum is shut down.

There is also

This is not an attempt to replace live performances, but all venues know they have a physical capacity limit and the best-known venues know that most will not be able to travel to watch a show live.

Instead, like the gramophone over a century ago, it may allow the best performances to be seen all around the globe, first via online and on-screen, but the real innovation may come from improvements to the camera and projectors that will allow performances to be “screened” in theatre venues.

Musicians love performing live, but struggle to make all the venues that have adoring fans calling for them, a version featuring all the sound and stage set up with a holographic performance may be the solution. A version of this is already happening with holographic performances of Roy Orbison.

Having more live shows that are recorded and screened should allow it to both be more affordable and generate more revenue to support that venue’s own productions. I have been to watch a production of Hamlet at the Fugard Theatre with Benedict Cumberbatch and it offers a similar experience to watch a movie in a cinema rather than at home.

The revenue model will be tricky, often the vast audience with a near-zero marginal cost of distribution may seem like a great deal, but determining how artist royalties can be calculated and what amount the public would be willing to pay for a subscription or a particular performance which is compounded by just how much choice there is now will not make this an easy transition, but if or when a situation like this happens again, the live performance industry would want to be better prepared than it was now.

8 April 2020 7:15 PM
Digital technology

More from Business Unusual

Nasa Artemis logo

The Artemis program to put a woman on the Moon

27 May 2020 7:15 PM

One of six women chosen earlier this year may be the first to walk on the moon.

Share this:
Read More arrow_forward


How to know which numbers to track for Covid-19

13 May 2020 7:15 PM

Is understanding the numbers in a pandemic a puzzle or a mystery?

Share this:
Read More arrow_forward

Uber Airbnb logo

How disruptors deal with disruption

6 May 2020 7:15 PM

Can Uber and Airbnb survive being disrupted themselves?

Share this:
Read More arrow_forward

face silhouette

Your face may be your most significant privacy concern

22 April 2020 7:23 PM

They say a picture is worth a thousand words. If the picture is of you, it may say even more.

Share this:
Read More arrow_forward

Contact tracing crowd people rf123

Privacy and contact tracing... it's complicated!

15 April 2020 7:15 PM

The greatest risk to your privacy may be determined by what you willingly share.

Share this:
Read More arrow_forward

Zoom logo

A tipping point for video conferencing

1 April 2020 7:15 PM

A business tool for older generations, a staple for younger ones

Share this:
Read More arrow_forward


Innovation in a time of crisis

25 March 2020 7:15 PM

A collection of stories about how to do business in very unusual times

Share this:
Read More arrow_forward

Verily Life Sciences logo

Writing the operating manual for humans

18 March 2020 7:38 PM

Tech companies are looking to take data collection to a new level and it’s not to sell ads.

Share this:
Read More arrow_forward

Starlink satellite constellation SpaceX

Using cat videos to get you to Mars

11 March 2020 7:15 PM

SpaceX is looking to fund its trips to Mars by building an internet company

Share this:
Read More arrow_forward

Infectious diseases medical illness germs 123rflifestyle 123rfhealth 123rf

What your business can do to deal with a potentially unusual 2020 flu season

4 March 2020 7:15 PM

It is an issue every year, but with Covid-19 still spreading, this flu season will be an unusual one.

Share this:
Read More arrow_forward

More from 947 COVID-19 updates, tips, & information


Mthembu: Cigarettes sales will be allowed under level 2

28 May 2020 8:57 AM

‘I can assure you after we’ve been out of level 3, I don’t see the ban on the sale of cigarettes continuing,' said Minister in the Presidency Jackson Mthembu.

Share this:
Read More arrow_forward


No better time than now to teach your children about generosity and gratitude

23 May 2020 1:58 PM

Parenting expert Nikki Bush discusses simple ways to help your kids think of others in need and inculcate a value system.

Share this:
Read More arrow_forward


'Up to 600 000 jobs will be lost if no tourism activity resumed by September'

23 May 2020 10:42 AM

Tourism Minister Mmamoloko Kubayi-Ngubane reports back after the president consulted with industry stakeholders on Friday.

Share this:
Read More arrow_forward


Tips on how to inform your family you are financially strained during lockdown

21 May 2020 1:29 PM

BDO Wealth South Africa financial planner Zanele Kunene says this is the right time to have financial literacy talk with family.

Share this:
Read More arrow_forward

Covid-19 coronavirus testing 123rf

[LISTEN] 87-year-old who overcame COVID-19 recounts her experience

19 May 2020 5:08 PM

Johannesburg based resident Pat Jones was in hospital for two weeks and has now recovered.

Share this:
Read More arrow_forward

Young girl teenager using cell phone #123rfparenting #123rflifestyle #123rf

Presidency develops app to tackle coronavirus-related enquiries

15 May 2020 11:28 AM

Deputy Minister Thembi Siweya to gives an update on the different state programmes dealing with COVID-19.

Share this:
Read More arrow_forward


Smoking gets more costly as cigarette prices skyrocket during lockdown

15 May 2020 11:12 AM

Callers share how much they are spending on cigarettes during the lockdown.

Share this:
Read More arrow_forward


What is a solopreneur - and how can they help your business survive?

12 May 2020 8:14 PM

A South African journalist and author explains the term solopreneur and how their services can mean a win-win situation.

Share this:
Read More arrow_forward


Help your kids safely make the most of Level 4 exercise time outside

2 May 2020 4:02 PM

Parenting expert Nikki Bush reminds us of the benefits of exercise and comes up with more boredom busters for lockdown.

Share this:
Read More arrow_forward


Why do medical schemes not cover negative Covid-19 tests and will this change?

2 May 2020 10:57 AM

CEO Dr Ryan Noach says Discovery Health intends to change its policy soon, once 'appropriate screening approach' in place.

Share this:
Read More arrow_forward