[LISTEN] Encouraging behavioural change under COVID-19
What sort of nudges can be used to encourage safer behaviour during the COVID-19 pandemic?
BreadCrumbs Linguistics head of strategy Tegan Crymble talks to Azania Mosaka to explore how behavioural science can help.
If you want to have behavioural change happen at a sustainable level and really turn it into a habit, that needs to feel very much your choice and part of your day-to-day environment. I think that is where the key to success lies with nudges is that you have the freedom to choose but that it is using very specific biases.Tegan Crymble, Head of strategy - BreadCrumbs Linguistics
One of the really cool nudges that we can implement is around making the desired behaviour the social norm. So if everyone is staying home, wearing a mask, social distancing, we want to conform to that and we do want to adopt that behaviour.Tegan Crymble, Head of strategy - BreadCrumbs Linguistics
Click on the link below to hear more...
Source : https://www.123rf.com/photo_143390046_spraying-anti-bacterial-sanitizer-spray-on-hand-in-car-infection-control-concept-sanitizer-to-preven.html
Considering a car loan? You may want to think again. Africa Melane interviews financial planner Gerald Mwandiambira.Read More
This #WorldLiverDay, celebrated annually on 19 April, Essentiale® Extreme wants you to show your liver some love!Read More
The legal journalist was starstruck during an interview with internationally acclaimed South African comedian Trevor Noah.Read More
Personal finance advisor Warren Ingram on how to save and invest for your child’s future education.Read More
The latest Deloitte consumer survey shows we are more worried about our finances than Covid, says Mike Vincent (senior partner).Read More
'We don't need a name to be friends.' Savanna's use of humour is not just advertising, it's entertainment says Andy Rice.Read More
Urologist Dr Shingai Mutambirwa says If you have erectile dysfunction consistently for three months, that is a serious problem.Read More
Bruce Whitfield picked up a can of CBC pale ale and was shocked to see it is brewed in Sweden. He phoned the company to learn why.Read More
Springbok Legend-of-Legends Tendai "Beast" Mtawarira opens up about his money and his beliefs about it.Read More
Bruce Whitfield interviews Daniel Strauss, author of The Billionaire Mindset: Secrets of a Successful South African Entrepreneur.Read More