Streaming issues? Report here
702 logo Gradients 702 logo Gradients
Best of 702
00:00 - 06:00
volume_up
volume_mute

Up Next: Weekend Breakfast with Refiloe Mpakanyane
See full line-up
Best of 702
00:00 - 06:00
Home
arrow_forward
Lifestyle

There is a tendency to equate products by blacks with low quality - Liz Letsoalo

1 August 2020 6:18 PM
Tags:
Liz Letsoalo
#Covid19
Masodi Organic

Masodi Organics founder says buying local products elevates, quite literally, a product from the bottom of the shelf to the top.

Refiloe Mpakanyane on Weekend Breakfast speaks to Masodi Organics founder Liz Letsoalo on what to make of the sudden rise in the demand for locally produced cosmetic products and the future of the beauty industry.

We do products for hair and skin. We focus on the ethnic market which has been hugely underrepresented. There is a huge opportunity for innovation especially when you consider that a lot of the products that we're consuming were not created for brown people.

Liz Letsoalo, Founder - Masodi Organics

The brand is named after my mother, Masodi. The organic part of it was just something that I wanted to use to emphasise the quality of the products and the essential oils that we're really ahead with in terms of making products and the number of natural ingredients that we use.

Liz Letsoalo, Founder - Masodi Organics

The more you look into product formulation, especially within the South African landscape, the more you start to realise how long we have to go until black people are given quality premium products. There is also a norm of equating black products with low quality.

Liz Letsoalo, Founder - Masodi Organics

My intention with this brand is to elevate the experience of using black products that are dedicated to the black skin and black hair.

Liz Letsoalo, Founder - Masodi Organics

Letsoalo says when one looks at how the sector is fragmented at the bottom, it is telling that the barrier to entry is not very high as in other industries. Of course, money is a big issue and funding is limited, she adds.

There are still issues that we can tackle using platforms and brands such as Masodi Organic. We - the likes of Masodi Organic - need black female-owned organisations to come in and lobby for black women issues.

Liz Letsoalo, Founder - Masodi Organics

She says local brands have received more trust and local consumers treat them with respect. You cannot enjoy a product you do not trust.

Your buying power depends on what happens in the market. As much as you believe that there are these big guys in the market that are pulling strings, I don't know how much of that is truly responsible for what we see in the market. Black-owned products or locally made products - black or otherwise - often find themselves, even in retail, at the bottom of the shelves.

Liz Letsoalo, Founder - Masodi Organics

Buying local products not only ensures the livelihood of local people because then they employ locals, but it also elevates, quite literally, a product from the bottom of the shelf to the top.

Liz Letsoalo, Founder - Masodi Organics

Letsoalo says social media has been a leveller in that she can do what big organisations can do from a marketing perspective.

Listen below for the full interview ...


1 August 2020 6:18 PM
Tags:
Liz Letsoalo
#Covid19
Masodi Organic

More from Lifestyle

White sneakers on colourful floor

Design a sneaker and stand to win a bursary from AAA School of Advertising

25 September 2020 11:11 AM

The best time to plan your child's future is right now... Here's how to win full academic bursary from AAA School of Advertising!

Share this:
Read More arrow_forward

Woman saving money piggy bank mask 123rf 123rfbusiness 123rflifestyle

Money lessons Covid-19 taught – heed them for a brighter, wealthier future

25 September 2020 10:44 AM

Your financial future – even if you have to start over – could be brighter than it would’ve been without the pandemic.

Share this:
Read More arrow_forward

cashless-paymentjpg

'SA cash economy about 60% of GDP, moving that to digital would be huge saving'

24 September 2020 8:39 PM

The Covid-19 pandemic's moving us towards a cashless society. Arabile Gumede interviews Ukheshe co-founder, Clayton Hayward.

Share this:
Read More arrow_forward

Skyscrapers CBD Johannesburg 123rf 123rfbusiness

Long-term investment case for property in Africa remains intact

24 September 2020 1:38 PM

There’ll be many opportunities for frontier investors in the coming years, says Absa's Somaya Joshua.

Share this:
Read More arrow_forward

wedding-mask-couple-Covid-19-123rf

Planning a wedding? Remember booking a bigger space for fewer people, costs more

23 September 2020 7:42 PM

Level 1 rules helping but also hindering the wedding industry. Get cost-saving tips from Precious Thamaga (Precious the Planner).

Share this:
Read More arrow_forward

Sakhile Dube

[WATCH] isiZulu tour guide teaching 'clicking sounds' in deep, mesmerising voice

23 September 2020 11:58 AM

Khabazela shares some of the videos that went viral on Twitter and Facebook.

Share this:
Read More arrow_forward

BMW logo 123rf 123rfbusiness logo

[WATCH] Mzansi is loving BMW’s tribute to ‘igusheshe’ – the iconic BMW 325i

23 September 2020 9:26 AM

Khabazela shares some of the videos that went viral on Twitter and Facebook.

Share this:
Read More arrow_forward

bmw-adpng

BMW pays tribute to SA fave 'Gusheshe' (325is) with limited edition 3 series

22 September 2020 8:19 PM

BMW releases an 'ode' to an iconic earlier model. The ad reflects local culture, says Sizakele Marutlulle (Marutlulle and Co).

Share this:
Read More arrow_forward

Happy smiling boys poor poverty child 123rf 123rfbusiness

'I grew up poor, but never realised it'

21 September 2020 8:15 PM

Bruce Whitfield interviews Ciko Thomas (Nedbank) about his attitude to money (hopes and fears, successes and failures, etc.).

Share this:
Read More arrow_forward

tsitsijpg

Dangarembga shortlisted for Booker Prize: 'I like my writing to be relevant'

21 September 2020 4:52 PM

Author and activist Tsitsi Dangarembga says her writing does not come easily and that she likes her writing to be relevant.

Share this:
Read More arrow_forward