Small Business Focus

How thinking like a kid can take your business to the next level

Thinking like a child can help you take your business to the next level, says Aurik Business Incubator Director and CEO Pavlo Phitidis.

Phitidis shared 14 lessons he learnt from 14 kids on Bruce Whitfield’s The Money Show.

Scroll down to listen to the audio.

When you’re selling something that needs the customer to be educated; it’s a good sales technique to do a demonstration.

Pavlo Phitids, Aurik Business Incubator

The beginner’s mind is essential to entrepreneurs. If you can start with a fresh mind it’s remarkable what you can do.

Pavlo Phitids, Aurik Business Incubator

If your product is not established – and you’re doing something unusual - your signage becomes important.

Pavlo Phitids, Aurik Business Incubator

If you can’t be mobile you must maximise transactions at the point of sale.

Pavlo Phitids, Aurik Business Incubator

You’ll struggle if you build a business purely for money.

Pavlo Phitids, Aurik Business Incubator

You can’t be everything to everyone.

Pavlo Phitids, Aurik Business Incubator

Limit your offering so that customers can make very quick decisions.

Pavlo Phitids, Aurik Business Incubator

Your pitch is vital.

Pavlo Phitids, Aurik Business Incubator

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