Ad Feature

BMW gets starring role in latest Mission Impossible instalment

The new BMW M3 is featuring quite prominently in the latest Mission Impossible movie, "Rogue Nation". But the marketers at BMW have also managed to get their latest 7-series a couple of cameo appearances throughout the movie.

(Also read our article: Does product placement in movies work? And is it ethical?)

Product placements in television and films is so big that companies have dedicated teams who look for such opportunities, as part of the overall marketing drive.

Back in 2002, Wayne's World took a dig at the whole idea:

Pick of the Week:

This video of Australian motocross sportsman Robbie Maddison taking his dirt bike to water and riding the monster waves of Tahiti has gone viral - but Jonathan Cherry says it took over two years for them to get this right.

Check out this short "making of" clip:

Take a listen to the full Ad Feature conversation between Jonathan and Kieno:

Read More
Best bank ad ever? Andy Rice reviews Investec’s “you’re more than data”

Best bank ad ever? Andy Rice reviews Investec’s “you’re more than data”

The Money Show’s Bruce Whitfield interviews the advertising expert about the best and worst new advertisements.

DStv self-promotes too much, too often – Ad expert Andy Rice

DStv self-promotes too much, too often – Ad expert Andy Rice

Andy Rice praises a new BA ad (feat Sir Ian McKellen, aka Gandalf) and one with a rapping flight attendant (South West Airlines).

Reebok mocks Trump on Twitter (over Brigitte Macron remarks)

Reebok mocks Trump on Twitter (over Brigitte Macron remarks)

Great marketing, or not? The Money Show's Bruce Whitfield interviews branding and advertising expert Andy Rice.

Branding expert Andy Rice gives infamous UK PR firm Bell Pottinger a ‘zero’

Branding expert Andy Rice gives infamous UK PR firm Bell Pottinger a ‘zero’

The Money Show’s Bruce Whitfield interviews Rice, who dicusses Bell Pottinger and an Weylandts ad, which he loves.

This Bobtail ad is brilliant!

This Bobtail ad is brilliant!

Opel, however, has lost the plot with its advertisement. Arabile Gumede interviews advertising guru Andy Rice.

Does product placement in movies work? And is it ethical?

Does product placement in movies work? And is it ethical?

Branding and Advertising Expert Andy Rice discusses product placement and whether or not it’s a good (and ethical) idea.

Popular articles
Home Affairs to follow up on special dispensation permit for Zimbabweans in SA

Home Affairs to follow up on special dispensation permit for Zimbabweans in SA

Home Affairs Minister Hlengiwe Mkhize says her department will respond to all Zimbabweans under special dispensation.

So what exactly is radical economic transformation?

So what exactly is radical economic transformation?

Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.

Getting to know MP, Dr Makhosi Khoza

Getting to know MP, Dr Makhosi Khoza

Dr Khoza is admired by South Africans for her role in the SABC inquiry as a ANC member of parliament.

10 sexting tips on how to keep things spicy (and safe)

10 sexting tips on how to keep things spicy (and safe)

Interested in sexting but worried about the risks? Dr Eve has created a guideline to help you 'sext' in a fun and responsible way.

It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

Who is Advocate Tembeka Ngcukaitobi?

Who is Advocate Tembeka Ngcukaitobi?

The EFF lawyer stole the show during the state capture report court battle.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?