Ad Feature

What does it take to win a Grand Prix Loerie? The same thing it always took!

No heros and zeroes. Rather Sizakele and Jacob present a special edition of Ad Feature this week, overviewing the big winners at Loeries 2015.

The team reacquaint us with an established Coca-Cola favourite by FCB and a former Loerie radio winner from Geometry Global for Sawa Mninjah – both winners of sought-after Creative Effectiveness Gold Loeries.

Big ideas make great ads.

Click below to see the two big Grand Prix winners of Loeries 2015: “Black Cats on Holiday” won in Branded Content Video: Single Execution for Impact BBDO Dubai and client Loto Libanais.

You’ll also see KFC Soundbyte, the Grand Prix winner in Digital & Interactive: Applications, Games & Interactive tools for Ogilvy & Mather Johannesburg. Creative team representative Ben Evans unpacks the original brief from the KFC client and explains how some cool tech helped them scoop the coveted award.


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