The Stikeez frenzy has caused a general upset among many parents because of the negative impact these collectibles have on their children and parenting styles. These tiny plastic toys are being given away at Pick n Pay till points every time a shopper spends more than R150.
While some parents enjoy collecting the characters, many have been opposed to the new craze.
Parenting expert and author, Nikki Bush, spoke to 702's John Robbie about the benefits of family collectibles and how to avoid the harms thereof, including sibling rivalry.
Stikeez are a very clear example of 'kid-fluence' - using kids to get more money out of their parents' wallets, said Bush, adding that it is not a new marketing tactic. She said Stikeez offer parents an opportunity to teach their kids about how marketing works and how to trade.
Parents need to be careful that they don't fall victim to the craze but rather make it work for them, she said.
Bush shares some strategies for parents on collectibles, particularly Stikeez:
You could buy the actual collectors book and collect as a family.— Nikki Bush, Parenting Expert and author
Teach your kids how to take turns.— Nikki Bush, Parenting Expert and author
Don't shop with your children, if you have young children - to avoid tantrums— Nikki Bush, Parenting Expert and author
If you have lots of kids, wait until you have one of each before you distribute to each of the children. Waiting and patience is an important lesson to teach your kids, especially with instant gratification kids, who are so used to getting things as and when they want them.— Nikki Bush, Parenting Expert and author
Listen to the full conversation below: