Ad Feature

Timing of Woolworths' announcement on sweets at checkout aisles strategic?

Last week, there was a lot of debate on the radio regarding the Pick n Pay Stickeez campaign, with many people weighing in on whether it was good or bad.

Jonathan Cherry told Kieno Kammies that according to the retail giant, turnover had gone up 12% as a result of the promotion, but asked whether in the long run it would hurt their reputation - as they've not championed the cause of the consumer by lowering prices or given them a deal that would leave the customer as the winner.

Then Woolworths announced that they would be removing sweets and chocolates from all its checkout aisles, as this has been a contentious issue globally for a few years now, with a number of overseas supermarket chains having taken the same decision in the past.

Cherry reckons that while it was a long time coming, the timing of the announcement was well-timed.

Pick of the Week:

To listen to the full conversation between John Maytham (in for Kieno Kammies) and Jonathan Cherry - listen below:


Recommended

by NEWSROOM AI
Read More
Nando’s owns the internet! VW tests diesel fumes on humans and monkeys...

Nando’s owns the internet! VW tests diesel fumes on humans and monkeys...

NATIVE VML's Ben Wagner gives Nando’s #MarkFishChallenge tweet a “hero” rating, but slams VW for yet another, huge PR blunder.

Blitzboks will shake this off quicker than you can say ‘fraud’ - Bruce Whitfield

Blitzboks will shake this off quicker than you can say ‘fraud’ - Bruce Whitfield

The Money Show’s Bruce Whitfield asks ad expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

10 best South African ads of 2017

10 best South African ads of 2017

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Watch the Guptas pack their bags and run in Nando's inspiring new advertisement.

Jack Daniel's has the best Christmas advert ever

Jack Daniel's has the best Christmas advert ever

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Tesla proves that Elon Musk is a marketing mastermind

Tesla proves that Elon Musk is a marketing mastermind

Tesla loses breath-taking amounts of money every nanosecond, yet the brand is gold. Bruce Whitfield interviews ad guru Andy Rice.

Popular articles
Idols judge Unathi Nkayi gets intimate - opens up about money, beliefs about it

Idols judge Unathi Nkayi gets intimate - opens up about money, beliefs about it

The Money Show’s Bruce Whitfield interviews Nkayi about her attitude to money (hopes and fears, successes and failures, etc.).

VBS gave Zuma R8.5m before any security was provided for loan - News 24 journo

VBS gave Zuma R8.5m before any security was provided for loan - News 24 journo

News 24 investigative journalist Kyle Cowan reports that Zuma was granted the loan despite the fact that he could not afford it.

'The VhaVenda King is very pained by what happened to VBS and people's money'

'The VhaVenda King is very pained by what happened to VBS and people's money'

The VhaVenda King's spokesperson Mathivha Makonde says the King is calling on authorities to help him correct the wrong.

Journos provide fresh insights into the latest on state capture inquiry

Journos provide fresh insights into the latest on state capture inquiry

Journalists Karyn Maughan and Erin Bates provide insights into the state capture inquiry.

C-section births have nearly double since 2000 - study

C-section births have nearly double since 2000 - study

Professor Justus Hofmeyr says there are a number of reasons why the number of c-sections has doubled.

[WATCH] Is it a cow's penis or an udder? Well, this kid thinks it's a penis

[WATCH] Is it a cow's penis or an udder? Well, this kid thinks it's a penis

Check out the videos, tweets, Facebook posts that have gone viral and why this kid cheered her dad on in the toilet.