Ad Feature

Timing of Woolworths' announcement on sweets at checkout aisles strategic?

Last week, there was a lot of debate on the radio regarding the Pick n Pay Stickeez campaign, with many people weighing in on whether it was good or bad.

Jonathan Cherry told Kieno Kammies that according to the retail giant, turnover had gone up 12% as a result of the promotion, but asked whether in the long run it would hurt their reputation - as they've not championed the cause of the consumer by lowering prices or given them a deal that would leave the customer as the winner.

Then Woolworths announced that they would be removing sweets and chocolates from all its checkout aisles, as this has been a contentious issue globally for a few years now, with a number of overseas supermarket chains having taken the same decision in the past.

Cherry reckons that while it was a long time coming, the timing of the announcement was well-timed.

Pick of the Week:

To listen to the full conversation between John Maytham (in for Kieno Kammies) and Jonathan Cherry - listen below:


Recommended

by NEWSROOM AI
Read More
Nando’s owns the internet! VW tests diesel fumes on humans and monkeys...

Nando’s owns the internet! VW tests diesel fumes on humans and monkeys...

NATIVE VML's Ben Wagner gives Nando’s #MarkFishChallenge tweet a “hero” rating, but slams VW for yet another, huge PR blunder.

Blitzboks will shake this off quicker than you can say ‘fraud’ - Bruce Whitfield

Blitzboks will shake this off quicker than you can say ‘fraud’ - Bruce Whitfield

The Money Show’s Bruce Whitfield asks ad expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

10 best South African ads of 2017

10 best South African ads of 2017

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Watch the Guptas pack their bags and run in Nando's inspiring new advertisement.

Jack Daniel's has the best Christmas advert ever

Jack Daniel's has the best Christmas advert ever

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Tesla proves that Elon Musk is a marketing mastermind

Tesla proves that Elon Musk is a marketing mastermind

Tesla loses breath-taking amounts of money every nanosecond, yet the brand is gold. Bruce Whitfield interviews ad guru Andy Rice.

Popular articles
4 tips for safely investing right now when everything is so hectic

4 tips for safely investing right now when everything is so hectic

Bruce Whitfield asks Personal Financial Advisor Warren Ingram for advice on how investors can safely navigate this hectic time.

[Listen] Lottery responds to Tshepo's Fraud claims

[Listen] Lottery responds to Tshepo's Fraud claims

Phillemon Letwaba says Tshepo's case are some of the issues that they are dealing with on a daily basis.

'Citizens have a right to ask for identification from police during a roadblock'

'Citizens have a right to ask for identification from police during a roadblock'

Major General Michael Mohlala explains the procedure of conducting a roadblock and what to do when you are stopped.

[WATCH] What a 'braai' baby!  - boy cries hysterically for a braai!

[WATCH] What a 'braai' baby! - boy cries hysterically for a braai!

Khabazela shares Facebook posts that have gone viral, including an emotional confrontation of a bully.

[WATCH] Kid goes from 'be a fart machine at work' to 'I love you dad'

[WATCH] Kid goes from 'be a fart machine at work' to 'I love you dad'

Khabazela shares tweets & videos that have gone viral including a parrot that told firefighters the F-word during its rescue.

'Black Tax'... working hard, earning well, but struggling financially

'Black Tax'... working hard, earning well, but struggling financially

Young(ish) South Africans tell stories of the mixed emotions they feel when supporting family members, and tips from an advisor.