What are the economics behind Durban hosting the Commonwealth Games in 2022?
The Money Show’s Bruce Whitfield interviewed Dr Michael Goldman, Assistant Professor in the Sport Management Program at the University of San Francisco and Adjunct Professor at the Gordon Institute of Business Science.
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This is a mixed blessing. But it will create a lot of economic opportunities.— Dr Michael Goldman
We spent R40 billion on World Cup construction. We’ll spend six times less on the Commonwealth Games.— Dr Michael Goldman
Durban had no competitors, which tells you something.— Dr Michael Goldman
There’s a tough job ahead for Durban and South Africa to capitalise on this.— Dr Michael Goldman
There’s work to be done around the brand strategy of the Commonwealth Games.— Dr Michael Goldman
This sets Durban up beautifully for an Olympic bid.— Dr Michael Goldman
This is good for South Africa's global reputation.— Dr Michael Goldman
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