ShapeShifter

Meet Bheki Zondo, a man on a mission to become South Africa's Biscuit King

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The Money Show's Bruce Whitfield interviewed Bheki Zondo, owner of Biscotti Biscuits, who aims to take on the JSE-listed big guns that control the sector.

Scroll down for comments from the audio and video below.

Watch the video below:

I’m 44 years old. I’ve been in business for myself for the last three years.

Bheki Zondo

Massmart provides funding and we sell to whomever we please. It’s a free market.

Bheki Zondo

We have to re-tender every three or so years.

Bheki Zondo

We bake about 20 tons per month.

Bheki Zondo

My range is premium.

Bheki Zondo

Why he is the biscuit king

Bheki Zondo, a qualified chemical engineer, bakes thousands of biscuits a day from early in the morning until late at night.

The South African biscuit market is worth R3.5 billion annually.

Bakers Biscuits controls about two-thirds of the market while Pioneer Foods has a market share of 10%.

Bheki Zondo has, since taking over at the end of 2014, doubled the number of Biscotti Biscuits staff members and added an extra shift.

Potential for massive growth

Bheki Zondo is one of several entrepreneurs to benefit from Massmart's supplier development programme.

You’ve got to work at allowing people to fall in love.

Bheki Zondo

I want to grow! There are a lot of opportunities for growth!

Bheki Zondo

I do a lot of below the line marketing.

Bheki Zondo

I employ 60 people. Our factory is in Vereeniging.

Bheki Zondo

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