Ad Feature

Advertising a product without the product

Andy, Jacob and Sizakele return with their Heroes & Zeros for the week. Za hands out a zero to FNB for a gender bending radio ad while Andy hands out a zero to another text and acronym-heavy Government print advert in the newspaper. Jacob saves the day handing a hero to Adidas for their war of words with Under Armour over sponsorship of Andy Murray.

Proving how clever modern day advertising has become, Mike Sharman of Retroviral tells us how his agency was recently briefed to create an ad for a new model of Ford – before the vehicle was even in South Africa!

Watch the video below:

Read More
Best bank ad ever? Andy Rice reviews Investec’s “you’re more than data”

Best bank ad ever? Andy Rice reviews Investec’s “you’re more than data”

The Money Show’s Bruce Whitfield interviews the advertising expert about the best and worst new advertisements.

DStv self-promotes too much, too often – Ad expert Andy Rice

DStv self-promotes too much, too often – Ad expert Andy Rice

Andy Rice praises a new BA ad (feat Sir Ian McKellen, aka Gandalf) and one with a rapping flight attendant (South West Airlines).

Reebok mocks Trump on Twitter (over Brigitte Macron remarks)

Reebok mocks Trump on Twitter (over Brigitte Macron remarks)

Great marketing, or not? The Money Show's Bruce Whitfield interviews branding and advertising expert Andy Rice.

Branding expert Andy Rice gives infamous UK PR firm Bell Pottinger a ‘zero’

Branding expert Andy Rice gives infamous UK PR firm Bell Pottinger a ‘zero’

The Money Show’s Bruce Whitfield interviews Rice, who dicusses Bell Pottinger and an Weylandts ad, which he loves.

Ad Feature - where sweet is ONLY something you eat!

Ad Feature - where sweet is ONLY something you eat!

Jacob Moshokoa, Sizakele Marutlule and Andy Rice return with their heros and zeroes for the week!

Shock advertising is "obsolete"?

Shock advertising is "obsolete"?

Andy Rice and Jacob Moshokoa share their standout Heroes & Zeros for the week and unpack an astounding piece of research.

Popular articles
Getting to know MP, Dr Makhosi Khoza

Getting to know MP, Dr Makhosi Khoza

Dr Khoza is admired by South Africans for her role in the SABC inquiry as a ANC member of parliament.

10 sexting tips on how to keep things spicy (and safe)

10 sexting tips on how to keep things spicy (and safe)

Interested in sexting but worried about the risks? Dr Eve has created a guideline to help you 'sext' in a fun and responsible way.

It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.

Gospel singer Sipho Makhabane explains how Sfiso Ncwane died

Gospel singer Sipho Makhabane explains how Sfiso Ncwane died

Makhabane says Ncwane was feeling weak yesterday and his wife phoned paramedics to check on him.

Who is Advocate Tembeka Ngcukaitobi?

Who is Advocate Tembeka Ngcukaitobi?

The EFF lawyer stole the show during the state capture report court battle.

Meet the founder of Capitec Bank, named ‘Best Bank on Earth and Cheapest in SA’

Meet the founder of Capitec Bank, named ‘Best Bank on Earth and Cheapest in SA’

Michiel le Roux speaks about the fascinating story behind the little bank that has the Big 4 shaking in their boots.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?