Every so often we will see unbelievable promotions being offered via social media, such as free phones, free cameras, and free flights.
The latest scam case revolves around low-cost airline kulula.com, where an Instagram account was created - offering free flights on the continent to the first 25 000 followers.
The management team were quick to inform the public that this was not a legitimate creation and that it was a hoax account. Understandably, many people were left feeling disappointed by being duped.
According to advertising expert Jonathan Cherry, cases such as these are more than just a practical joke.
He says the fake accounts are created for commercial gain. Scammers garner a huge online following and can later sell the account to someone looking for instant followers - and simply change the name of the profile.
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Listen to the full conversation from the Ad Feature, with Kieno Kammies and Jonathan Cherry: