Andy, Jacob and Sizakele return with their Heroes & Zeros for the week. Za hands a hero to international shaving product Mook for their TV ad designed to counter the technological positioning of competing brands. Jacob is also full of praise – this time for Mullers Optometrists – who have made visiting their website a surprising and entertaining experience! Andy puts a damper on things by awarding a zero to Peugeot for an outdated radio ad concept.
And seeing as we’re all talking World Cup this week – KFM’s Sibongile Mafu reviews the TV ads relating to the Rugby World Cup which you are most likely to see over coming weeks.