ShapeShifter

Former economist Samuel Mensah quit his job for fashion (now Beyoncé loves him)

(Click here for more "ShapeShifter" articles such as this one.)

The Money Show's Bruce Whitfield interviewed Samuel Mensah, the founder and CEO of KISUA, an online store offering exclusive contemporary African fashion.

KISUA CEO Samuel Mensah gave up a high-flying career as an economist to purse his passion: fashion and entrepreneurship.

KISUA CEO Samuel Mensah was once an advisor to the African Union and various governments, advocating for the adoption of technology as a solution to the Continent’s problems.

I gave up a well-paying job and sold everything I owned to raise the seed capital to start KISUA.

Samuel Mensah, KISUA founder and CEO

KISUA means “well dressed person” in Swahili.

Beyoncé is regularly pictured wearing clothes from KISUA.

The first rule of being a trendsetter: ignore trends.

Samuel Mensah, KISUA founder and CEO

Scroll down for quotes from the audio below.

I always had an interest in the creative industries.

Samuel Mensah, KISUA founder and CEO

When I travel I take time to explore cultural assets.

Samuel Mensah, KISUA founder and CEO

Energy, food and clothes are the largest industries in the world.

Samuel Mensah, KISUA founder and CEO

Africa has the fastest growing youth population in the world. It’s a great potential and a ticking time bomb.

Samuel Mensah, KISUA founder and CEO

80% of what I do is about working capital management and project management.

Samuel Mensah, KISUA founder and CEO

We have distribution centres on three continents.

Samuel Mensah, KISUA founder and CEO

We can fulfil orders to anywhere in the world.

Samuel Mensah, KISUA founder and CEO

We have designers from 11 countries.

Samuel Mensah, KISUA founder and CEO

Our biggest markets are Italy followed by the US then South Africa.

Samuel Mensah, KISUA founder and CEO

Dresses – especially from West Africa - are our biggest sellers. Usually, dresses with a twist that you won’t find anywhere else.

Samuel Mensah, KISUA founder and CEO

Michelle Obama, Rihanna and Gwen Stefani all wear African fashion.

Samuel Mensah, KISUA founder and CEO

Chasing trends is a very elusive science! We make clothes that we want to wear. If you’re too trend-focussed you become a follower.

Samuel Mensah, KISUA founder and CEO

We’re the fastest growing fashion brand in Africa.

Samuel Mensah, KISUA founder and CEO

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